Email and SMS Marketing + Audience Data & Enhancement

Listrak

"Simplified multi-channel marketing for improved customer engagement."

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Updated 2 months ago

This company offers a robust platform designed to streamline your marketing efforts across various channels like email, SMS, and social media. It effectively integrates data, automates workflows, and personalizes communication to enhance customer engagement. With a focus on using AI and predictive analytics, businesses can view unified customer profiles and make informed decisions to boost revenue. Ideal for retailers and brands, this tool orchestrates seamless and targeted cross-channel campaigns.

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Primary Vertical

Email and SMS Marketing

Secondary Vertical

Audience Data & Enhancement

Listrak Stated Claims

These are public claims Blurbs AI believes to have been made by Listrak.

Integrated marketing platform

Listrak claims that their Cross-Channel Marketing Automation Platform provides a unified, 360° marketing view of customers across all channels.

Advanced personalization capabilities

Listrak claims their AI Recommendations can understand and predict the most relevant, personalized product recommendations to influence the customer journey.

Data unification and insights

Listrak claims their Unified Customer Data solution observes, identifies, collects and synthesizes data from disparate sources to create a single customer profile.

BlurbSTAR Case Study

Toad&Co & Listrak

Toad&Co thrives with Listrak's unified marketing platform.

13%

Total Ecommerce Revenue from Triggers

20x

GXP Return on Ad Spend

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Toad&Co needed sustainable marketing growth

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Toad&Co sought enhanced cross-channel marketing capabilities...

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Tried different provider but returned to Listrak in 2020.

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Needed tools for engaged and effective customer targeting.

In 2014, Toad&Co, a sustainable clothing brand, realized they needed a robust digital marketing strategy to enhance their cross-channel engagement and revenue. They initially partnered with Listrak, known for its unified marketing platform. However, in 2019, Toad&Co decided to switch to a different provider, but quickly recognized the unmatched capabilities of the Listrak platform. By 2020, Toad&Co returned to Listrak to restore their marketing efficacy and leverage its multifaceted marketing tools, including email, SMS, and advanced data analytics to target, engage, and convert their audience more effectively.

Task

Revitalize Toad&Co's marketing strategies

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Rebuild strategies for increased ROAS.

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Align with Listrak for campaign refinement.

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Focus on customer engagement and brand values.

Upon rejoining with Listrak, Toad&Co's key task was rebuilding their digital marketing strategy to increase growth and return on ad spend (ROAS). This involved leveraging Listrak’s Growth Xcelerator Platform (GXP) to optimize multi-channel marketing efforts while aligning closely with Listrak’s team to fine-tune campaigns and strategies. The objective was to maintain core brand values, especially their dedication to sustainability, and execute targeted marketing that resonates with their customer base. The focus was on campaigns promoting top-selling products, preventing customer churn, and introducing purchasing flexibility via enhanced abandonment campaigns.

Action

Implement comprehensive, targeted campaigns

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Launched recurring campaigns for best-sellers.

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Deployed churn prevention for customer retention.

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Enhanced campaigns with flexible purchasing options.

Listrak and Toad&Co worked collaboratively to implement a series of robust marketing actions. These included creating recurring automated campaigns that highlighted best-sellers, deploying churn prevention strategies, and enhancing abandonment campaigns with 'Buy Now, Pay Later' options. The Listrak team also supported Toad&Co through constant strategic guidance and creative inputs, acting as an extension of Toad&Co's marketing team. This approach ensured that Toad&Co’s campaigns were not only innovative and engaging but also aligned with their eco-friendly mission — a key brand value that resonated with their audience.

Result

Achieved significant marketing success milestones

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20x increase in ROAS from campaigns.

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13% of ecommerce revenue from triggered campaigns.

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Solidified leadership through sustainable marketing wins.

The renewed partnership between Listrak and Toad&Co delivered remarkable improvements. Toad&Co experienced a 20x return on ad spend (ROAS) through Listrak’s GXP. Triggered campaigns were notably successful, contributing to 13% of total ecommerce revenue and driving a 24% increase in triggered revenue year-over-year. These successes affirmed Toad&Co’s decision to return to Listrak and showcased the powerful impact of unified and strategically integrated cross-channel marketing. Overall, Toad&Co’s dedication to sustainability and strategic marketing partnerships have positioned them as a thriving leader in their market.

Keywords

LISTRAK

TOAD&CO

CROSS-CHANNEL MARKETING

DIGITAL STRATEGY

SUSTAINABLE BRAND

GXP

RETURN ON AD SPEND

CUSTOMER ENGAGEMENT

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The provided information does not mention any VC (Venture Capital) funding. The focus is more on their capabilities, partnerships, and client successes.

Do they do retargeting?

Listrak offers tools such as behavioral triggers and predictive analytics which are commonly used for retargeting purposes.

Are they CCPA-compliant?

While CCPA compliance is not explicitly stated, companies like Listrak that handle customer data typically ensure they are compliant with privacy regulations such as CCPA to avoid legal issues.

Do they do marketing automation?

Listrak provides comprehensive marketing automation tools including email automation, SMS, and journey orchestration.

Do they have fortune 500 clients?

While not explicitly stated, terms like 'trusted by 1000+ retailers and brands' and the high-profile case studies suggest they likely have clients in the Fortune 500 category.

Do they help optimize marketing mix?

They offer services like cross-channel orchestration, predictive analytics, and unified customer data, all of which contribute to optimizing the marketing mix.

Have they existed more than 5 years?

Yes, given case studies that detail work starting from 2014 and earlier, it's clear the company has been around for more than 5 years.

Do they prove effectiveness with data?

Listrak frequently cites data-driven results and metrics such as ROI, conversion rates, and revenue increases in their success stories.

Do they help acquire and retain customers?

Yes, their platform is designed to engage new customers and retain existing ones through comprehensive data analytics and personalized interactions.

Are they a content personalization solution?

They offer AI recommendations and behavioral triggers which are key components of content personalization.

Do they specifically offer email and SMS marketing services?

Yes, email automation and SMS marketing are explicitly stated as part of their service offerings.

Are they a CDP that segments and acts on customer data and behavior?

They offer unified customer data, predictive analytics, and tools for segmentation and action based on customer behavior, fitting the description of a Customer Data Platform (CDP).

Listrak has not completed The Blurbs 20 Questions.

Listrak

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