Helps brands identify anonymous website visitors instantly, matches emails with first-party data for privacy compliance and personalized marketing, and analyzes audience behavior and campaign performance for targeted marketing.
These are public claims Blurbs AI believes to have been made by Krateo.
Identify anonymous visitors
Krateo AI claims that they can identify up to 25x more anonymous website visitors by email instantly compared to traditional methods.
Match emails with data
Krateo AI claims that they can match emails with 1st party data for privacy compliance and more personalized marketing campaigns.
Analyze audience segments
Krateo AI claims that they can analyze audience segments by site behavior and campaign performance using AI modeling.
CUSTOMER RETENTION
BlurbSTAR Case Study
Krateo.ai & High-End Shoe Retailer
Significant engagement and revenue boost using AI targeting
300%
Increase in revenue
730%
Increase in click-through rates
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Low Engagement and Signups
→
Only 2,000 email signups from 120,000 visitors
→
Low open and click-through rates on emails
→
Challenges in geographic targeting of prospects
Ahigh-end shoe retailer was struggling with ineffective email campaigns, managing only 2,000 email signups out of 120,000 monthly visitors. The company faced low open and click-through rates, had difficulty targeting prospects by location, and thus missed out on potential local customers. Furthermore, asignificant number of visitors remained anonymous, failing to convert into identifiable prospects.
2.
Task
Need for Effective Targeting
→
Identify and increase the number of email leads
→
Improve engagement in email campaigns
→
Leverage demographic and location data for targeting
The main task was to increase the prospect base and improve campaign engagement. This required not only identifying more leads but also ensuring that the campaigns were personalized and targeted effectively. The retailer needed asolution that could provide in-depth demographic and location data to create more engaging and successful email campaigns.
3.
Action
Implementing Krateo.ai
→
Identified over 38,000 emails in 30 days
→
Utilized detailed demographic and location data
→
Crafted highly targeted and engaging campaigns
The retailer implemented Krateo.ai's advanced AI and predictive analytics to address the challenges. Within 30 days, the retailer identified over 38,000 emails with detailed demographic and location data. Using this information, highly targeted campaigns were crafted based on the prospect's proximity to stores, significantly enhancing engagement and revenue. Krateo.ai optimized message frequency, updated customer data continuously, and recommended cross-channel marketing strategies.
4.
Result
Dramatic Increase in Metrics
→
Click-through rates increased by 730%
→
Revenue grew by 300%
→
Sustained improvement in engagement and revenue
The implementation of Krateo.ai led to notable improvements. Click-through rates increased by 730%, and revenue grew by 300%. The ability to target prospects by location not only improved engagement but also led to sustained revenue growth. The high-end shoe retailer can expect continued success with ongoing use of Krateo.ai’s adaptive AI, which updates customer data and optimizes marketing strategies continuously.
Keywords
EMAIL SIGNUPS
CLICK-THROUGH RATES
GEOGRAPHIC TARGETING
PREDICTIVE ANALYTICS
AI MARKETING
DEMOGRAPHIC DATA
CAMPAIGN ENGAGEMENT
REVENUE GROWTH
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
The text does not provide any information about Krateo AI being venture capital funded
Do they do retargeting?
One of the customer testimonials mentions that Krateo AI's data is crucial for retargeting campaigns
Are they CCPA-compliant?
The text does not provide information about Krateo AI's compliance with the California Consumer Privacy Act (CCPA)
Do they do marketing automation?
The text does not provide information about Krateo AI offering marketing automation tools or services
Do they have fortune 500 clients?
The text does not mention Krateo AI having any Fortune 500 clients
Do they help optimize marketing mix?
Krateo AI's service of providing insights into consumer behavior and intent can help companies to personalize their marketing campaigns and optimize their marketing mix
Have they existed more than 5 years?
The text mentions that Krateo AI is one of the leading 100 most innovative startups of 2024, suggesting that it has not existed for more than 5 years
Do they prove effectiveness with data?
The testimonials from clients suggest that Krateo AI has proved its effectiveness with data
Do they help acquire and retain customers?
From the text, it can be inferred that Krateo AI helps to lower customer acquisition costs and increase lifetime customer retention
Are they a content personalization solution?
It is mentioned that Krateo AI can help its customers to better personalize their marketing campaigns
Do they specifically offer email and SMS marketing services?
There is no mention of Krateo AI offering specific email and SMS marketing services
Are they a CDP that segments and acts on customer data and behavior?
Krateo AI is described as a platform that converts visitors into prospects and provides insights into consumer behavior and intent, suggesting that it is a customer data platform (CDP) that segments and acts on customer data and behavior
My
Blurbs
