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BDEX

"Improves data quality for better audience targeting."

Case Study
Frequently Asked Questions
This company helps businesses enhance their marketing by improving data quality and audience targeting. They focus on identity resolution and provide tools to enrich customer data, helping marketers reach desired audiences effectively while navigating a cookieless future.
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BDEX Stated Claims
These are public claims Blurbs AI believes to have been made by BDEX.
multi-channel identity resolution
BDEX claims that their Identity Graph authenticates over 470 million hashed email-MAID-IP matches across the US by analyzing over 200 billion ID signals each month.
first-party data enrichment
BDEX claims that their Omni IQ product helps businesses find people who match their existing first-party customer data and enrich it with real-time data signals.
cookieless future solution
BDEX claims that their solutions, like Omni IQ, are designed to help businesses adapt to the cookieless future by leveraging first-party data and identity resolution.
IDENTITY RESOLUTION
BlurbSTAR Case Study
BDEX & Major car dealership
Omni Pixel boosts sales with anonymous visitor identification.
27
car sales identified
88
service appointments matched
1.
Situation
Identifying Anonymous Web Visitors Effectively
→
Client struggled with unrecognized website visitors.
→
Difficulty in aligning online browse with offline actions.
→
Needed a solution for better customer identification.
An auto industry marketing company sought to enhance their client's car sales and service appointments. The challenge emerged from the inability to identify potential customers who visited their website but did not make immediate contact. This gap led to difficulty in connecting online browsing behavior to offline sales and service transactions, thereby complicating the attribution of ROI to specific marketing efforts. The client, a major car dealership, required a solution to transform anonymous website visits into actionable consumer data, aimed at boosting their automotive marketing performance.
2.
Task
Enhancing Sales and Service Effectively
→
Needed a boost in sales and service appointments.
→
Required matching web visitors with consumer identities.
→
Aimed to support multiple dealership revenue streams.
The task for the marketing company involved adopting a solution capable of boosting both car sales and service appointments for their client. This required implementing a system that could match anonymous web visitors to known consumer identities, thus facilitating more effective targeting and personalization of marketing efforts. The goal was not only to stimulate immediate sales but also to enhance recurring service appointments, thereby supporting multiple revenue streams and demonstrating the clear ROI of their marketing strategy to the dealership.
3.
Action
Implemented Omni Pixel for Identification
→
Deployed Omni Pixel for data collection.
→
Matched online visitors to consumer identities.
→
Monitored sales results over a 90-day period.
The marketing company implemented BDEX's Omni Pixel technology on the dealership's website. This involved installing tracking pixels to collect anonymous visitor data over a 30-day period. Utilizing BDEX's robust identity graph, the collected data was then matched to offline consumer identities, enabling a clear association between online visits and offline sales/actions. The company monitored car sales and service appointments for 90 days following the pixel implementation, to effectively track and measure the impact of their marketing interventions, thereby providing data-driven evidence of marketing efforts correlating with transactional outcomes.
4.
Result
Significant Sales Increase Achieved
→
27 car sales linked to identified consumers.
→
88 service appointments connected to visitor identities.
→
Demonstrated strong online-to-offline conversion capability.
The implementation of the BDEX Omni Pixel resulted in impressive outcomes. It successfully matched 27 car sales and 88 service appointments to identified consumers, providing a concrete connection between online behaviors and offline transactions. Demonstrating the technology’s efficacy, the dealership recognized improved sales performance supported by clear online-to-offline attribution. This not only validated the marketing company’s technological investments but also established a robust platform for sustained revenue generation via new customer acquisition and enhanced existing customer engagement, proving its versatility in the automotive sector.
Keywords
OMNI PIXEL
ANONYMOUS VISITOR IDENTIFICATION
CAR SALES
SERVICE APPOINTMENTS
IDENTITY RESOLUTION
AUTOMOTIVE MARKETING
The Blurbs 20
20 Frequently Asked Questions
Answers provided by BDEX staff 1 month ago and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Identity Resolution-Specific Questions
11.
Do you manage opt-out/opt-in privacy to protect your customers from privacy litigation?
"Yes"
12.
Do you own the data you license or resell data from 3rd parties?
"Own"
13.
What security measures are in place to protect your customers’ data?
"All customer data is encrypted at rest, behind firewall and VPN."
14.
Are you SOC 2 compliant?
"Yes."
15.
How often is your identity data updated?
"Daily"
16.
What measures are in place to identify and/or remove IDs linked to fraud such as bots or click farms?
"BDEX leads in ad fraud ID filtering with our proprietary in-house graph, without relying on licensed or resold data. Our unique algorithms detect fraudulent MAIDs, IPs, and HEMs. We're the only identity provider guaranteeing every ID links to a real person."
17.
Do you detect and remove temporary/synthetic IDs due to Apple’s ATT and Google’s Do Not Track?
"Yes. We have built technology to identify and filter out hundreds of millions of temporary MAIDs each month."
18.
What are the allowable uses for your data?
"Marketing, Advertising, Analytics, Attribution"
19.
Do you provide any data enrichment other than identity data such as demographic, psychographic, etc?
"Yes. Over 2000 categories of data in our taxonomy including some exclusive, hard to find data segments."
20.
What identifiers do you manage? (cookie, hashed email, MAIDs, etc)
"Cookie, hashed email, MAIDs, IP address, CTV IDs (ifa and ifa_type), postal address"
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