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Eyeota

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"Provides data for targeted advertising campaigns."

Case Study
Frequently Asked Questions
This company helps advertisers by providing audience data to improve campaign targeting and effectiveness. They ensure the data is privacy-compliant, meaning it respects user privacy. Advertisers can use this data to understand and reach their target audience better across various digital platforms.
Eyeota Stated Claims
These are public claims Blurbs AI believes to have been made by Eyeota.
Global reach provider
Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.
Privacy-compliant data
Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.
Omnichannel campaign boost
Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.
AUDIENCE SEGMENTATION
BlurbSTAR Case Study
Eyeota & Luxury Automaker
Eyeota boosts luxury auto brand awareness by 81%.
81%
Ad recall lift above benchmark
90%
Potential female brand uplift
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Luxury automaker seeks elite reach
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Luxury automaker targets elite audience
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Focus on high-net-worth individuals
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Campaign aimed at elite brand awareness
A luxury automaker endeavored to create a buzz around its new electric vehicle. The goal was to specifically engage high-net-worth individuals (HNWI) who are likely auto intenders, a segment known for its discerning taste and purchasing power. The automaker's agency turned to Eyeota for assistance in achieving this task, which involved crafting a precision-targeted advertising strategy. This strategy sought to penetrate an affluent audience niche that traditional targeting methods might miss.
2.
Task
Custom audience profile development crucial
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Build custom audience profile
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Integrate Eyeota and Experian data
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Overcome Facebook native targeting limitations
The task was to develop a sophisticated targeting system using Eyeota's rich data insights. Eyeota collaborated with the ad agency to construct a custom audience profile leveraging their income and socio-demographic data. Additionally, they integrated Experian's 'Consumer Types - A City Advantage' segment. This custom profile was designed to outperform Facebook’s native user interest targeting abilities, providing a tailored solution to the automaker's campaign needs.
3.
Action
Eyeota data and Facebook utilized
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Deployed video campaigns on Facebook
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Eyeota profiles versus Facebook targeting
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Ad recall survey gauged effectiveness
Implementation involved creating video ad campaigns on Facebook, utilizing the custom audience profiles. The ad agency conducted tests juxtaposing Eyeota's tailored audience with inherent Facebook targeting. Post-campaign, they executed a user survey measuring ad recall. Survey respondents indicated whether they remembered seeing the ads, providing 'Yes,' 'No,' or 'Not Sure' as potential answers. This practical approach examined the effectiveness of Eyeota's refined targeting method as compared to traditional methods.
4.
Result
Significant lift in ad recall observed
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81% lift in ad recall
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Surpassed Asia Pacific benchmarks
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Identified key demographics for engagement
The campaign delivered impactful results. Users exposed to the Eyeota-targeted campaigns demonstrated an over 81% lift in ad recall compared to those targeted with standard Facebook interest targeting. This remarkable outcome surpassed the agency's Asia Pacific benchmarks. It also highlighted compelling engagement metrics among specific demographics, notably females and age groups 35-44 and 55-64. The campaign insights further enabled strategic recommendations for future automaker campaigns.
Keywords
LUXURY AUTOMOTIVE MARKETING
HIGH-NET-WORTH TARGETING
EYEOTA SUCCESS STORY
AD RECALL LIFT
FACEBOOK VIDEO CAMPAIGN
DEMOGRAPHIC ENGAGEMENT
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