Email and SMS Marketing + Product Recommendations + Data Enrichment and Addressability

BlueCore

"Retail-focused tech enhancing customer engagement and sales."

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Updated 2 months ago

This company provides technology aimed at retail marketers to improve customer engagement and boost sales. Through personalized campaigns across various channels like email and social media, it helps retailers identify and convert customers, increase purchase frequency, and drive repeat sales. The platform utilizes first-party data to predict customer behavior, thus allowing for more effective marketing strategies tailored to each consumer's needs.

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Primary Vertical

Email and SMS Marketing

Secondary Vertical

Product Recommendations

Tertiary Vertical

Data Enrichment and Addressability

BlueCore Stated Claims

These are public claims Blurbs AI believes to have been made by BlueCore.

Retail-first tech

Bluecore claims that their technology is specifically designed for the retail industry, driving faster 1:1 campaigns and revenue.

Real-time personalization

Bluecore claims to enable the launch of 100% personalized campaigns in just a few clicks by leveraging real-time data and AI models.

Increased retention

Bluecore claims to drive substantial lifts in repeat buyers, revenue, and average order value (AOV) for retail brands.

BlurbSTAR Case Study

Lane Bryant & Bluecore

Lane Bryant increased online revenue with Bluecore's personalized campaigns.

increase in revenue per email.

63%

lift in conversions.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Lane Bryant faced declining in-store revenue as customers moved online. However, fragmented offers and inconsistent recommendations hindered online purchasing, requiring a robust digital marketing strategy to convert online traffic into revenue.

Task

Lane Bryant needed to develop a consistent and personalized online marketing approach to increase revenue per email, boost conversion rates, and enhance media spend efficiency.

Action

Lane Bryant partnered with Bluecore to leverage its technology for creating 1:1 personalized campaigns. They used Bluecore's platform to grow email lists, segment data efficiently, and launch targeted marketing initiatives.

Result

By using Bluecore, Lane Bryant experienced a 5x increase in revenue per email, a 63% lift in conversions, and a 5% media spend efficiency gain, significantly boosting their online sales performance.

Keywords

DIGITAL MARKETING

PERSONALIZED CAMPAIGNS

EMAIL MARKETING

CONVERSION RATE OPTIMIZATION

RETAIL STRATEGY

MEDIA SPEND EFFICIENCY

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

According to information available publicly, Bluecore has received venture capital funding.

Do they do retargeting?

Bluecore offers retargeting services, helping businesses re-engage customers who may not have made a purchase on their first visit.

Are they CCPA-compliant?

Their website states that they are CCPA compliant, ensuring their client's customer data is handled in a way that adheres to California's privacy legislation.

Do they do marketing automation?

Bluecore's platform includes automatic marketing capabilities, allowing businesses to automate various aspects of their marketing process.

Do they have fortune 500 clients?

Bluecore's client list includes several high-profile retailers, some of which are Fortune 500 companies.

Do they assist in buying of media?

They don't appear to offer services directly related to media buying. Their services seem to be focused mainly around data-driven customer communication and marketing automation.

Do they help optimize marketing mix?

Their platform enables clients to optimize their marketing efforts based on customer data, aiding in the creation of a more effective marketing mix.

Have they existed more than 5 years?

Bluecore was founded in 2013, which means they have been in operation for more than 5 years.

Do they prove effectiveness with data?

They make it a point to highlight their analytics capabilities, suggesting that they can provide data to prove the effectiveness of their solutions.

Do they help acquire and retain customers?

Bluecore helps businesses acquire and retain customers by leveraging data to build personalized messages and automate customer communications.

Are they a content personalization solution?

Their platform aids in content personalization, enabling businesses to provide more targeted and relevant customer communications.

Do they specifically offer email and SMS marketing services?

Bluecore appears to offer both email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

Bluecore's solutions cover customer data platform capabilities. Their platform allows businesses to segment and act on customer data.

BlueCore has not completed The Blurbs 20 Questions.

BlueCore

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