This platform helps e-commerce businesses personalize customer experiences across websites, apps, emails, SMS, and ads with ease. It uses customer data for tailored product recommendations, dynamic content, triggered emails, and more to boost sales and engagement. The goal is to enhance user interactions without needing technical expertise, combining automation and AI for optimal performance.
These are public claims Blurbs AI believes to have been made by freshrelevance.
technology and support
Fresh Relevance claims that their support is second to none, allowing businesses to undertake initiatives quickly without relying on IT teams.
personalized experiences
Fresh Relevance claims to enable businesses to tailor their website homepage to each individual customer, providing relevant personalized content.
data-driven optimization
Fresh Relevance claims that instead of guesswork, their platform targets product recommendations directly to each customer using AI-driven optimization.
ECOMMERCE PERSONALIZATION
DYNAMIC CONTENT
BEHAVIORAL TARGETING
CUSTOMER DATA MANAGEMENT
CROSS-CHANNEL PERSONALIZATION
PRODUCT RECOMMENDATIONS
TRIGGERED EMAILS
ONSITE POPOVERS
SOCIAL PROOF
BlurbSTAR Case Study
Fresh Relevance & Electronics Retailer
Personalization uplifts sales and engagement for electronics retailer.
11.2%
Sales uplift from website content
6.2%
Sales uplift from recovery emails
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Relaunch with personalization goal
→
Company relaunched website with a focus on personalization
→
Selected Fresh Relevance for triggered emails and personaliz...
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Marketing team was pleased with platform flexibility
When this electronics retailer relaunched its website, they prioritized personalization to better engage with their customers. The company opted for Fresh Relevance to manage triggered emails and personalize website content. The retailer’s marketing team appreciated the flexibility of the Fresh Relevance platform, which allowed them to implement these personalized features quickly and efficiently.
2.
Task
Implement engaging personalized content
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Enhance customer engagement through personalized content
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Deploy cart and browse abandonment emails
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Use A/B testing to refine email content
The primary task was to enhance customer engagement and increase sales through personalized content and triggered emails. Initially, the focus was on deploying cart and browse abandonment emails to recover lost sales opportunities. The team recognized the importance of identifying content that resonated with the audience and conducted A/B testing to refine their approach.
3.
Action
Deploy advanced targeting measures
→
Expanded use of triggered emails with behavioral targeting
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Segmented customers for personalized emails
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Monitored segments using Audience Analysis Dashboard
Building on the initial success, the retailer expanded their use of triggered emails, incorporating advanced behavioral targeting. They segmented customers based on browsing and purchasing behavior, enabling them to send personalized price drop emails and mandatory product registration reminders. The company's Audience Analysis Dashboard helped monitor the average order value generated by different segments, ensuring targeted campaigns were effective.
4.
Result
Sales uplift and better engagement
→
11.2% sales uplift from website content
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6.2% overall sales uplift from shopping recovery emails
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Increased customer engagement and conversion rates
The company saw significant improvements following the implementation of Fresh Relevance’s capabilities. They achieved an 11.2% sales uplift attributed to personalized website content, while shopping recovery emails generated a6.2% overall sales uplift. By effectively utilizing product recommendations, social proof, and smart pop-ups, they have increased customer engagement and conversion rates.
Keywords
PERSONALIZATION
TRIGGERED EMAILS
SALES UPLIFT
BEHAVIORAL TARGETING
PRODUCT RECOMMENDATIONS
CUSTOMER ENGAGEMENT
ECOMMERCE MARKETING
CONVERSION RATES
EMAIL MARKETING
WEBSITE PERSONALIZATION
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
The available information does not specify whether Fresh Relevance is VC funded.
Do they do retargeting?
Fresh Relevance offers behavioral targeting, which includes retargeting capabilities.
Are they CCPA-compliant?
The data provided does not detail their compliance with CCPA. Additional information would be required to determine this.
Do they do marketing automation?
Fresh Relevance offers triggered emails and dynamic content personalization, which are elements of marketing automation.
Do they have fortune 500 clients?
The document does not specify whether any of their 300+ business clients are Fortune 500 companies.
Do they help optimize marketing mix?
They offer optimization tools to improve the customer experience across various channels.
Have they existed more than 5 years?
The document does not provide information on how long Fresh Relevance has been in business.
Do they prove effectiveness with data?
They provide analytics and data-driven customer insights to optimize campaigns.
Do they help acquire and retain customers?
Their platform helps with both acquisition via targeted campaigns and retention through personalized experiences.
Are they a content personalization solution?
Content personalization is a key offering, including dynamic content and product recommendations.
Do they specifically offer email and SMS marketing services?
They provide triggered emails and SMS marketing as part of their cross-channel personalization service.
Are they a CDP that segments and acts on customer data and behavior?
They offer customer data management and behavioral targeting, indicating CDP capabilities.
freshrelevance has not completed The Blurbs 20 Questions.
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