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Dynamic Yield

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"Software that personalizes and optimizes customer experiences."

Case Study
Frequently Asked Questions
This company provides tools to personalize and optimize digital customer experiences using AI. It helps businesses tailor content and offers to individual preferences, automate decision-making, and experiment to improve performance across websites, apps, emails, and ads.
Dynamic Yield Stated Claims
These are public claims Blurbs AI believes to have been made by Dynamic Yield.
Personalization pioneers
Dynamic Yield by Mastercard claims that they are pioneers in personalization and experimentation, enabling businesses to create unique customer experiences.
AI-powered automation
Dynamic Yield by Mastercard claims their AI technology increases automation, lowers operational costs, and drives more revenue through holistic AI personalization.
Enterprise-grade solutions
Dynamic Yield by Mastercard claims to offer enterprise-grade solutions that can scale with security, privacy, and compliance, made for large enterprises.
PERSONALIZATION AND EXPERIMENTATION
AUDIENCE ANALYSIS
AI PERSONALIZATION
CONTENT RECOMMENDATIONS
A/B TESTING
OMNICHANNEL OPTIMIZATION
ENTERPRISE-GRADE SECURITY
ECOMMERCE SOLUTIONS
API INTEGRATION
WORKS WITH SHOPIFY
BlurbSTAR Case Study
McDonald's & Dynamic Yield
McDonald's boosted ordering personalization, enhancing customer experience globally.
45%
Consumers prefer personalized experiences from brands they interact with.
12,000
Drive Thrus in the U.S. using Dynamic Yield’s personalized recommendations.
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1.
Situation
McDonald's, a global leader in the quick-service restaurant industry, faced the challenge of enhancing its customer ordering experience to keep up with its competitors and meet the evolving demands of its clientele. The goal was to make the overall experience more personalized, seamless, and engaging across its vast network of restaurants, including nearly all U.S. locations.
2.
Task
The primary objective for McDonald's was to employ advanced personalization technologies to better predict customer preferences and optimize menu item recommendations. This involved integrating AI-powered decision technologies into their digital platforms to showcase the most relevant menu items based on various factors such as time of day, current restaurant traffic, and popular choices.
3.
Action
McDonald's partnered with Dynamic Yield to test and implement their personalization and experience optimization solutions. Beginning in 2018, Dynamic Yield’s AI-based technology was initially deployed in several U.S. restaurants. The system utilized intelligent deep-learning algorithms tailored to McDonald’s specific needs to enhance 'Recommended Items' and 'Suggestive Sell' features on digital menu boards, both in Drive Thrus and in-store kiosks. Regular A/B testing and optimization ensured continuous improvement in personalized recommendations.
4.
Result
The implementation of Dynamic Yield’s technology led McDonald's to significantly improve its customer engagement and ordering experience. Personalized recommendations in over 12,000 U.S. Drive Thrus and in-store kiosks during a 6-month ramp-up period resulted in increased average check sizes. The dynamic menu boards showcasing relevant items effectively captured customer preferences, setting the stage for further global integration of these capabilities.
Keywords
MCDONALD'S PERSONALIZATION
DYNAMIC YIELD
AI-POWERED RECOMMENDATIONS
CUSTOMER EXPERIENCE OPTIMIZATION
DIGITAL MENU BOARDS
QUICK SERVICE RESTAURANTS
DRIVE THRU TECHNOLOGY
IN-STORE KIOSKS
PERSONALIZED ORDERING
RESTAURANT TECH
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