Catalog Data Enrichment + Product Recommendations + Search & Product Discovery

Velou

"AI tool for refining ecommerce product data."

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Updated 2 months ago

Velou is an AI-powered tool that aids ecommerce businesses refine their product offerings. It identifies gaps in product data, fills them, and standardizes the process. This platform tailors product descriptions for increased discoverability and conversion rates, while offering precise analytics to aid sales.

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Primary Vertical

Catalog Data Enrichment

Secondary Vertical

Product Recommendations

Tertiary Vertical

Search & Product Discovery

Velou Stated Claims

These are public claims Blurbs AI believes to have been made by Velou.

Reduction in manual effort

Velou claims that their solution reduces manual effort by 95%, allowing for more efficient and streamlined operations.

Faster product launches

Velou claims that their solution enables 23 times faster product launches, enabling businesses to get their products to market more quickly.

Increase in revenue

Velou claims that their solution results in a 30% or more increase in revenue due to enhanced product data and improved customer experiences.

E-COMMERCE SOLUTIONS

BlurbSTAR Case Study

Kashew & Velou

Automated product data, tripled growth with Velou AI.

Revenue Growth

52,525

Furniture Attributes Added

Situation

Manual Processes Stifled Growth

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Manual product uploads deterred seller engagement.

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Inefficient processes hindered marketplace growth.

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Inadequate customer discovery features limited engagement.

Kashew, a rapidly growing second-hand furniture marketplace, faced a significant challenge with manual and labor-intensive product uploads. This cumbersome process deterred sellers from joining the platform, limiting the marketplace's growth potential. Additionally, the lack of comprehensive furniture-specific attributes hindered product discovery, frustrating potential customers and reducing engagement. The company realized that without streamlined automation, it would be difficult to scale its operations and meet growing customer demands. This situation was critical as Kashew aimed to provide an intuitive platform that offers a seamless experience for both sellers and buyers.

Task

Objective: Enhance Seller Experience

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Automate product uploads to increase efficiency.

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Enhance product listings with specific attributes.

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Improve search and filter features for buyers.

Kashew was tasked with improving its marketplace by automating product uploads and enhancing the accuracy of product listings. The primary objectives were to increase seller conversions, resolve pain points by streamlining the sellers' onboarding process, and enhance customer satisfaction through improved discovery features. Kashew sought to leverage technological solutions that could efficiently alleviate these challenges. The goal was not only to simplify the listing process for sellers but also to provide buyers with better search and filter capabilities, thus transforming the overall user experience on the platform.

Action

Velou's AI Transformed Kashew's Platform

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Implemented AI to automate product data extraction.

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Enhanced product catalog with detailed attributes.

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Improved search features for customer satisfaction.

Kashew partnered with Velou to leverage their expertise in AI Image Recognition and data automation. Velou's innovative solution automated the extraction of key furniture-specific attributes directly from product images. This automation minimized manual input and ensured comprehensive and accurate product listings. Velou's AI-powered discovery features enhanced product search capabilities, making it easier for customers to find what they needed. The integration was completed in just two weeks, significantly reducing the time-to-market for new listings. The collaboration between Kashew and Velou exemplified a robust technological partnership focused on driving growth and improving customer satisfaction.

Result

Revenue Tripled, Engagement Improved

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Overall revenue tripled after integration.

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Increased customer session duration on the site.

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Enhanced satisfaction for both sellers and buyers.

The collaboration with Velou resulted in transformative outcomes for Kashew. The automation of product uploads facilitated a vast increase in the number of listed furniture attributes, leading to richer and more descriptive product listings. This not only improved customer browsing experience but also resulted in a threefold increase in overall revenue in 2023. Furthermore, the average session duration increased by over 30 seconds, indicating higher customer engagement and satisfaction. Sellers found it easier to list products, and customers enjoyed a more personalized shopping experience, ultimately benefiting all parties involved and paving the way for future growth.

Keywords

AI-DRIVEN PRODUCT DATA AUTOMATION

FURNITURE MARKETPLACE GROWTH

VELOU PARTNERSHIP

AI IMAGE RECOGNITION

FURNITURE-SPECIFIC ATTRIBUTES

CUSTOMER DISCOVERY FEATURES

PRODUCT UPLOAD AUTOMATION

ENHANCED PRODUCT LISTINGS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text does not provide any information on whether they are VC funded.

Do they do retargeting?

The text does not provide any information on whether they do retargeting.

Are they CCPA-compliant?

The text does not provide any information on their CCPA compliance.

Do they do marketing automation?

The text describes AI automation for things like product launches and product discoverability, indicating that they do marketing automation.

Do they have fortune 500 clients?

The text does not provide any information on whether they have fortune 500 clients.

Do they help optimize marketing mix?

They mention automation for better product discoverability which could be considered as part of optimizing a marketing mix.

Have they existed more than 5 years?

Do they prove effectiveness with data?

The text mentions "The most comprehensive analytics in ecommerce to learn how you are losing customers" and other data-centered features that suggest they use data to prove effectiveness.

Do they help acquire and retain customers?

They mention 'Identify and fill product gaps. Automatically...' and 'Engage more customers with the right products', which suggest they help in customer acquisition and retention.

Are they a content personalization solution?

The text suggests they generate unique and relevant product descriptions which can be adapted to the brand voice or for SEO, suggesting they are a content personalization solution.

Do they specifically offer email and SMS marketing services?

The text does not provide any specific information to suggest they offer these services.

Are they a CDP that segments and acts on customer data and behavior?

The text suggests that they have the capacity to review the entire product catalog, identify missing product metadata, enrich and standardize it. Additionally, they also offer data science insights that drive sales, suggesting they do act on customer data and behavior.

Velou has not completed The Blurbs 20 Questions.

Velou

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