User Generated Content + Loyalty & Rewards + eCommerce Journey Monetization + Product Recommendations

BazaarVoice

"Transforms user-generated content into sales"

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Updated 2 months ago

Bazaarvoice helps marketers leverage the power of customer-generated content, including reviews, photos, and social media interactions, to drive sales across various channels.

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Similar Vendors

Primary Vertical

User Generated Content

Secondary Vertical

Loyalty & Rewards

Tertiary Vertical

eCommerce Journey Monetization

Quaternary Vertical

Product Recommendations

CUSTOMER RETENTION

BlurbSTAR Case Study

Petco & Bazaarvoice

Petco effectively boosts UGC, conversions, and SEO traffic.

48%

Revenue increase per visit

405%

Review volume increase

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Petco seeks UGC boost strategy.

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Petco strives for more impactful reviews.

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Boost SEO and private label product visibility.

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Leverage Bazaarvoice for strategic UGC expansion.

In an effort to enhance product visibility and consumer engagement, Petco aimed to overcome the limitations of its existing user-generated content volume. The primary challenge was to increase the number, quality, and impact of reviews for its private-label and seasonal products. Additionally, they needed to optimize their SEO impact to drive more traffic and improve conversions. Petco found that their owned brands, Wholehearted and Reddy, lacked the volume and depth of reviews necessary to significantly impact and influence consumer decisions. To tackle this challenge, Petco wanted to leverage the capabilities of Bazaarvoice, a solution known for effectively managing reviews and enhancing consumer trust via user-generated content.

Task

Implement strategic sampling program.

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Launch Spotted Sampling to boost reviews.

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Enhance content and conversion rates.

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Incorporate Bazaarvoice tools for UGC management.

Petco rolled out the Spotted Sampling Program to place their products directly into the hands of consumers willing to provide authentic reviews. Alongside existing Bazaarvoice solutions, the task was to create a seamless process to generate high-quality reviews with imagery. It included managing ratings and reviews while providing Q&A support and syndication to enhance overall product discoverability and conversion rates. The task aimed to increase consumer awareness and drive up search engine rankings by utilizing user-generated content strategically across different channels, thereby transforming consumer interactions at various touchpoints in the shopping journey.

Action

Activate Spotted Sampling program.

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Deploy samples to garner customer reviews.

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Incorporate seasonal products to boost peak sales.

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Strengthen digital and in-store content display.

The activation of the Spotted Sampling Program allowed Petco to send samples of their private label products directly to consumers, in exchange for honest reviews on Petco.com. By carefully curating products—including seasonal items—and promoting authentic customer feedback, the initiative significantly enriched the review content. Additionally, the program aimed to build a greater home for quality images and reviews on both digital and in-store platforms. With the involvement of Bazaarvoice, Petco also explored using UGC from Spotted on in-store displays and capitalized on seasonal sales by collecting valuable insights rapidly, enabling prompt promotional adjustments.

Result

Significant impact on revenue and engagement.

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405% increase in review volume.

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48% revenue jump for sampled items.

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Improved SEO and conversion rates seen.

The outcomes of the Spotted Sampling Program have been markedly positive, significantly elevating Petco's ecommerce performance. They witnessed a 405% increase in review volume, a 140% surge in organic search impressions, and an 80% uptick in organic clicks. Furthermore, the program achieved a remarkable 48% revenue increase per visit for sampled products. These substantial gains in visibility and credibility were complemented by improved SEO performance and higher conversion rates, demonstrating the sampling initiative's success in driving deeper engagement and higher sales figures. Notably, the strategic use of UGC fostered a robust trust that spurred consumer advocacy and loyalty.

Keywords

PETCO

BAZAARVOICE

USER-GENERATED CONTENT

UGC

PRODUCT SAMPLING

E-COMMERCE

SEO IMPACT

RETAIL SYNDICATION

CONVERSION RATE

ORGANIC SEARCH

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Bazaarvoice has received funding from venture capital firms in the past.

Do they do retargeting?

Bazaarvoice does not specifically mention offering retargeting services on their website.

Are they CCPA-compliant?

Bazaarvoice states on their website that they are committed to data protection and comply with CCPA (California Consumer Privacy Act) regulations.

Do they do marketing automation?

Bazaarvoice does not appear to offer marketing automation services. They focus on gathering and showcasing user-generated content.

Do they have fortune 500 clients?

Bazaarvoice lists several Fortune 500 companies as their clients on their website, including Samsung, Sony, Canada Goose, and HP.

Do they assist in buying of media?

Bazaarvoice does not specifically mention providing media buying services on their website.

Do they help optimize marketing mix?

By bringing customer-generated content into the marketing mix, Bazaarvoice helps businesses optimize their marketing strategies and improve ROI.

Have they existed more than 5 years?

Bazaarvoice was founded in 2005, which means they have been around for more than 5 years.

Do they prove effectiveness with data?

Bazaarvoice provides analytics and insights based on the data they collect, enabling businesses to understand the effectiveness of their strategies.

Do they help acquire and retain customers?

Bazaarvoice offers solutions like Ratings & Reviews and Visual & Social, which help businesses build trust and engage with customers, aiding in both acquisition and retention.

Are they a content personalization solution?

Bazaarvoice does not appear to offer personalization solutions. Their main focus is on gathering and showcasing user-generated content.

Do they specifically offer email and SMS marketing services?

Bazaarvoice does not specifically offer email or SMS marketing services. They focus on gathering and showcasing user-generated content.

Are they a CDP that segments and acts on customer data and behavior?

Bazaarvoice is not a Customer Data Platform (CDP). While they provide analytics and insights, their main services revolve around collecting and displaying customer reviews and photos, not necessarily segmenting and acting upon customer data in a comprehensive, unified manner.

BazaarVoice has not completed The Blurbs 20 Questions.

BazaarVoice

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