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Cipio

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"Creates AI-powered user-generated ads from top creators."

Case Study
Frequently Asked Questions
Cipio.ai sources user-generated videos, creating dynamic ads. AI technology churns out personalized and robust adverts, enabling small to large-scale brands to transform their marketing channels, maintain content ownership, and maximize brand influence cost-effectively.
Cipio Stated Claims
These are public claims Blurbs AI believes to have been made by Cipio.
Powerful AI integration
CIPIO claims that they combine human creativity with AI brilliance, propelling brands to new heights with UGC for organic and paid needs.
Boost sales significantly
CIPIO claims that they can help boost sales by 3x, maintain ROAS without content fatigue, and cut production time by 74%.
Authentic UGC content
CIPIO claims to elevate content with their UGC Marketplace, a comprehensive solution for sourcing authentic user-generated content that enhances engagement and builds trust.
UGC VIDEO MARKETING
USER-GENERATED CONTENT
VIDEO ENGAGEMENT
VIDEO CONVERSIONS
CONTENT BOOSTING
BlurbSTAR Case Study
Museum of Ice Cream & CIPIO.ai
Optimized UGC ads reduced CPP by 12%, boosting campaign effectiveness.
12%
Reduction in cost-per-purchase (CPP) compared to the account average.
67%
Portion of total campaign purchases attributed to CIPIO.ai’s ads.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Museum of Ice Cream (MOIC), an art installation and experiential museum, needed refreshed assets for their holiday campaign, Pinkmas. They were aiming to reduce costs per purchase (CPP) by optimizing user-generated content (UGC) ads through CIPIO.ai’s video marketing solutions.
2.
Task
MOIC aimed to develop multiple UGC advertisements using their existing assets while testing hooks to understand what best inspires action from their audience. The goal was to optimize the cost per purchase through testing various ad types and hooks.
3.
Action
Using CIPIO.ai's UGC Ads, MOIC incorporated curated content from influencer and creator shoots. CIPIO.ai automated the ad creation process, generating 9 high-quality ads from pre-existing content. These ads ran for 68 days in a promotional campaign alongside other creatives, using Meta Ads Manager.
4.
Result
The CIPIO.ai UGC ads led to a 12% reduction in cost per purchase compared to the account average. Although these ads only accounted for 38% of the total spend in the timeframe, they contributed to 67% of total purchases. The top-performing CIPIO.ai ad generated 57% more purchases than the next top-spending non-CIPIO.ai ad.
Keywords
CIPIO.AI
MUSEUM OF ICE CREAM
UGC ADS
AI VIDEO AD GENERATOR
COST PER PURCHASE OPTIMIZATION
HOLIDAY CAMPAIGN
SOCIAL MEDIA ADVERTISING
AD PERFORMANCE
EXPERIENTIAL ENTERTAINMENT
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