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Struggled to find aligned creators
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Tested other platforms without success
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Lacked time for research and testing
Bones Coffee, a family-run business known for its unique coffee flavors, was struggling to find creators who matched their brand's look and feel. They had tested other influencer platforms like Grin and #paid, but couldn't achieve the desired outcomes. Additionally, they lacked the time and manpower for conducting research or creative testing, which are vital for marketing strategy and content production.