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Cohley

"A platform for user-generated marketing content creation."

Case Study
Frequently Asked Questions
Cohley is a digital platform that facilitates the generation of user-created marketing content. It connects companies with creators who produce engaging, authentic material including photographs, short videos, and product reviews. This content bolsters brand visibility and drives growth across online platforms.
Cohley Stated Claims
These are public claims Blurbs AI believes to have been made by Cohley.
Comprehensive Content Generation Platform
Cohley claims that it is a visual content generation platform, providing an all-in-one creator management solution.
Diverse Creator Network
Cohley claims that it connects brands with a diverse and wide array of creators ready to provide transformational content.
Perpetual Content Rights
Cohley claims that brands have content usage rights in perpetuity, ensuring long-term value from generated content.
USER GENERATED CONTENT
BlurbSTAR Case Study
Orangetheory Fitness & Cohley
Partner with Cohley for diverse, impactful UGC videos
68%
Decrease in cost per lead
100+
Location specific assets generated in 6 months
1.
Situation
Struggling for Authentic Content
→
Struggling with location-specific video content
→
In-house videos had repetitive faces and places
→
Failed to authentically represent first-time impressions
West Coast Fitness, a leading franchisee of Orangetheory Fitness, was facing challenges with its Paid Acquisition team. Specifically, they struggled to generate location-specific videos that could be used for their paid social media efforts. Their initial approach involved creating in-house video content for TikTok ads. However, this method presented two significant problems: the videos featured the same people and shoot locations, which lacked diversity, and they couldn't authentically convey first-time impressions and feedback on the workout. This situation led the team to seek a more efficient solution to diversify their video content.
2.
Task
Need for Diverse Authentic Videos
→
Create diverse UGC videos
→
Lower cost per lead (CPL)
→
Address common obstacles and highlight promotions
The objective was to create a diverse range of user-generated content (UGC) videos that would lower the cost per lead (CPL) for their paid social efforts. West Coast Fitness needed content that would showcase the workout experience authentically and attract a broad demographic. The ultimate goal was to address common obstacles like the intimidating first impression of Orangetheory and highlight promotions that would ease the barrier to entry. The challenge was to produce these videos cost-effectively while ensuring they optimally targeted prospective members across different locations.
3.
Action
Teaming Up with Cohley
→
Partnered with Cohley's UGC platform
→
Followed Creative Brief process
→
Focused on diverse creators and key value propositions
West Coast Fitness partnered with Cohley, leveraging their User-Generated Content (UGC) platform and the Creator Network. The collaboration aimed to generate hundreds of unique UGC videos. They followed Cohley's Creative Brief process to attract thousands of diverse creators. The creators' content focused on three key elements: partnering with creators of various ages and fitness levels, showcasing the journey of new members to demystify joining Orangetheory, and promoting current offers to reduce the barrier to entry. Through this partnership, they cost-effectively produced a plethora of high-quality, location-specific videos that resonated with a wider audience.
4.
Result
Significant Decrease in CPL
→
Generated hundreds of diverse UGC videos
→
68% decrease in cost per lead
→
Enhanced customer acquisition efforts
The collaboration with Cohley yielded substantial results for West Coast Fitness. They generated hundreds of diverse, location-specific UGC videos and secured the rights to them. The new video content allowed them to personalize their TikTok ads effectively. As a result, West Coast Fitness experienced a 68% decrease in their cost per lead, significantly enhancing their customer acquisition efforts. Nate Matzelle, the Paid Media representative, highlighted the instrumental role Cohley played in achieving these goals and expressed enthusiasm for future collaborations. The success of this partnership exemplifies how targeted UGC can drive impactful advertising results.
Keywords
ORANGETHEORY FITNESS
COHLEY
UGC VIDEOS
COST PER LEAD
TIKTOK ADS
LOCATION-SPECIFIC CONTENT
DIVERSE CREATORS
CUSTOMER ACQUISITION
CREATIVE BRIEF PROCESS
The Blurbs 20
20 Frequently Asked Questions
Answers provided by Cohley staff 2 months ago and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
Vitamins & Supplements, Beauty
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service? Select all that apply:
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 User Generated Content-Specific Questions
11.
Do creators make a profile on your platform and authorize access to their social accounts?
"Yes and yes. Creators sign up for the platform, answer a series of questions, curate a portfolio, and attach their social channels via OAuth."
12.
Do you secure full rights in perpetuity to content generated on the platform as a default?
"Yes, brands have full rights in perpetuity to all content generated on the Cohley platform as a default."
13.
What types of content can be generated for UGC campaigns?
"- Short-form Video
- Unboxing Videos
- UGC images
- Professional Photography
- Text & Video Reviews
- Consumer Insights
- Influencer Content"
14.
Does your platform provide filters to find creators based on specific criteria like engagement rate, audience demographics, or core competencies?
"Yes. Brands can sort creators who've applied to work with them via their creative briefs using criteria like:
- Engagement rate
- Location
- Follower count
- Favorites
- Cohley Creator Rating
- Skill sets
- Languages spoken
- First-party data demographics"
15.
Does your platform facilitate collaboration and direct communication between brands and creators from project inception to content delivery?
"Yes. Brands using the Cohley platform can communicate both with creators en masse or in a 1:1 capacity from the inception of the creative brief through content delivery and payment."
16.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
"Yes and yes. The platform utilizes AI to flag content submitted by creators at time of submission to reduce the need for revisions, however Cohley still supports direct feedback and revisions on assets that require changes during the process."
17.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
"Cohley has continued to leverage AI to improve the platform's UX, eliminating bottlenecks and improving content outcomes for clients. AI is deployed throughout the platform to assist with brief writing, compliance, and creator selection."
18.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
"The platform delivers text reviews and images to retailers like Walmart and Target via partners like Yotpo, PowerReviews, and Bazaarvoice."
19.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
"Cohley's CSM team is regarded as the best in the industry as measured by NPS. The team is comprised of content experts, many of whom are creators themselves."
20.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
"It's easy to activate assets from the Content Library across digital channels. In addition to the partners mentioned below, Cohley has direct integrations with TikTok and Instagram."
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