Social Native provides an all-in-one platform for advertisers to source, manage and optimize user-generated and influencer-generated content for their marketing needs, streamlining complex processes and providing real-time insights to enhance their overall strategy.
These are public claims Blurbs AI believes to have been made by Social Native.
Automated content curation
Social Native claims that their platform automates and eliminates 90% of manual processes for tasks like content curation, rights management, onboarding, and payments.
Comprehensive content activation
Social Native claims that you can leverage social content across ecommerce/shoppable galleries, social commerce, paid media, syndication, and more.
Actionable data insights
Social Native claims to provide real-time data and actionable insights to measure and refine your content strategy for better performance.
CREATOR DISCOVERY
INFLUENCER MANAGEMENT
CONTENT LICENSING
AUTOMATED PAYMENTS
USER GENERATED CONTENT COLLECTION
USER GENERATED CONTENT CURATION
SHOPPABLE GALLERIES
API INTEGRATION
FIRST PARTY CREATOR DATABASE
BlurbSTAR Case Study
IKEA & Social Native
UGC significantly boosts IKEA’s local market engagement.
27%
Higher reach on social platforms
3.54x
Higher conversion rate with UGC
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Local Market Content Needs
→
Global content production of 200,000 assets.
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Need for cost-effective regional content.
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Focus on authentic customer engagement.
IKEA, the world's largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency. The company required acost-efficient way to source content at scale while ensuring it was relevant to regional markets. To achieve this, IKEA needed to prioritize authenticity and engagement in its content for different locales.
2.
Task
Targeted UGC Sourcing
→
Source organic, relevant UGC.
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Improve regional customer engagement.
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Ensure cohesive shopping experience.
To address this challenge, IKEA aimed to source organic content that would resonate with aregional audience. This content needed to be both engaging and market-specific, improving the customer journey from inspiration to purchase. The task was to connect user-generated content (UGC) with IKEA’s product range to create acohesive and fluid shopping experience that drives customer decisions naturally.
3.
Action
Partnership with Social Native
→
Partnered with Social Native.
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Launched 'IKEA At Mine' campaign.
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Automated UGC sourcing and management.
IKEA partnered with Social Native to source and connect organic content shared by customers to their product range. Through acampaign called 'IKEA At Mine', IKEA encouraged customers to share images of their products in their home environments. This initiative leveraged Social Native's platform to automate content sourcing and management, integrating UGC seamlessly into IKEA's marketing channels.
4.
Result
Increased Reach and Engagement
→
27% higher reach on social media.
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2.7x higher homepage engagement.
→
3.54x higher conversion rate with UGC.
The implementation of user-generated content yielded impressive results for IKEA. On social media, IKEA saw a27% higher reach compared to owned imagery. Engagement on their homepage increased by 2.7 times when UGC was used, and the conversion rate was 3.54 times higher for users interacting with UGC. Additionally, eight out of ten top-performing organic posts were UGC sourced, demonstrating the effectiveness of targeted, authentic content.
Keywords
IKEA UGC
TARGETED USER-GENERATED CONTENT
REGIONAL CONTENT STRATEGY
SOCIAL NATIVE PARTNERSHIP
CONTENT MARKETING
AUTHENTIC CUSTOMER ENGAGEMENT
DIGITAL MARKETING STRATEGY
CONTENT AUTOMATION
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
According to Crunchbase, they have received venture capital funding.
Do they do retargeting?
There is no mention of retargeting services on their website.
Are they CCPA-compliant?
Their Privacy Policy indicates they are CCPA-compliant.
Do they do marketing automation?
There is no mention of them providing marketing automation services on their website.
Do they have fortune 500 clients?
Their website mentions that they have worked with several Fortune 500 companies.
Do they assist in buying of media?
There is no mention of them assisting in the buying of media on their website.
Do they help optimize marketing mix?
They offer creative insights to help optimize marketing mix.
Have they existed more than 5 years?
They were founded in 2014.
Do they prove effectiveness with data?
They offer data-driven creative insights to prove the effectiveness of the content.
Do they help acquire and retain customers?
Their solution enables brands to collaborate with digital creatives to produce content that can help brands acquire and retain customers.
Are they a content personalization solution?
They allow brands and creators to collaborate on personalized content.
Do they specifically offer email and SMS marketing services?
There is no mention of email and SMS marketing services on their website.
Are they a CDP that segments and acts on customer data and behavior?
There is no mention of them being a CDP (Customer Data Platform) or segmenting and acting on customer data or behavior on their website.
Social Native has not completed The Blurbs 20 Questions.
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