User Generated Content

Brkfst

"Helps brands produce user-generated video advertisements."

Add to List

Updated 4 months ago

This is a platform aimed at helping brands develop a multitude of authentic, user-generated content (UGC) video advertisements. This is done by connecting them with over 5,000 content creators who craft custom content aimed at their target audience.

Engage with Brkfst

Similar Vendors

Primary Vertical

User Generated Content

Brkfst Stated Claims

These are public claims Blurbs AI believes to have been made by Brkfst.

Authentic User-Generated Content

brkfst.io claims that they help brands create authentic content tailored to audience and platform, receiving hundreds of UGC video ads from over 5,000 content creators within 3 weeks.

Improved Ad Performance

brkfst.io claims that their Ad Health Score tool utilizes a proprietary machine learning model to analyze ads based on various metrics and industry standards, helping brands boost ad performance.

Extensive Creator Network

brkfst.io claims that they leverage a network of 5,000+ content creators to produce high-performing ads for paid social media, making paid advertising feel genuine and engaging.

USER GENERATED CONTENT

SOCIAL MEDIA INTEGRATION

CONTENT CREATION PLATFORM

BRAND ENGAGEMENT

INFLUENCER MARKETING

BlurbSTAR Case Study

Timberland & brkfst

Timberland’s 50th got 53% better ROAS, 43% lower cost.

43%

Lower Cost Per Result on TikTok compared to BAU content.

53%

Higher Return on Ad Spend (ROAS) on Meta compared to BAU content.

Situation

Timberland aimed to commemorate its 50th Anniversary for the iconic Yellow Boot through a high-impact user-generated content (UGC) campaign called 'THIS IS NOT A BOOT.' To achieve this, Timberland enlisted the expertise of brkfst to manage the campaign primarily on TikTok and Meta platforms.

Task

The primary task was to outperform Timberland's Business-As-Usual (BAU) content by driving higher engagement and Return on Ad Spend (ROAS). This involved creating engaging UGC that resonated with the target audience and leveraged the anniversary theme.

Action

Brkfst collaborated with content creators to produce over 180 ads that captured the unique aspects of the 50th Anniversary campaign. They launched and managed these ads across TikTok and Meta, ensuring alignment with platform-specific audience preferences to maximize engagement.

Result

The campaign was highly successful, with the UGC content achieving a 53% higher ROAS on Meta compared to BAU content. On TikTok, the Cost Per Result was 43% lower than usual, demonstrating effective audience engagement and efficient ad spend.

Keywords

UGC CAMPAIGNS

TIKTOK ADS

META ADS

RETURN ON AD SPEND

USER-GENERATED CONTENT

TIMBERLAND 50TH ANNIVERSARY

BRKFST

COST PER RESULT

MARKETING CAMPAIGN SUCCESS

ENGAGEMENT

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text does not provide information on whether the company is VC funded.

Do they do retargeting?

The text does not mention retargeting as one of the company's services.

Are they CCPA-compliant?

The text does not provide information on whether the company is CCPA-compliant.

Do they do marketing automation?

The text does not mention marketing automation as one of the company's services.

Do they have fortune 500 clients?

The text does not provide information on whether the company has Fortune 500 clients.

Do they help optimize marketing mix?

The text does not mention optimizing the marketing mix as one of the company's services.

Have they existed more than 5 years?

The text does not provide information on the company's existence period.

Do they prove effectiveness with data?

The company shows their success through data in their case studies.

Do they help acquire and retain customers?

The company is intended to help brands engage with customers more effectively, which should help in customer acquisition and retention.

Are they a content personalization solution?

The company provides authentic content that is tailored to the audiences, which indicates it is a content personalization solution.

Do they specifically offer email and SMS marketing services?

The text does not mention email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

The text does not mention that the company is a CDP (Customer Data Platform) or that they segment and act on customer data and behaviour.

Brkfst has not completed The Blurbs 20 Questions.

Brkfst

Website

Add to List