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SocialLadder

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"Helps manage brand ambassadors and influencers."

Case Study
Frequently Asked Questions
This platform helps businesses recruit, manage, and reward brand ambassadors and influencers, streamlining the entire process from finding the right people to tracking their performance and rewarding them. It's an all-in-one solution to manage tasks, payments, and communication in one place.
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SocialLadder Stated Claims
These are public claims Blurbs AI believes to have been made by SocialLadder.
Complete creator management platform
SocialLadder claims that it is the only true end-to-end creator and brand ambassador management platform to identify, track, reward, and engage your brand's creators.
Streamlined creator management
SocialLadder claims that it can streamline and automate creator & brand ambassador management, saving time and resources for in-house teams.
Comprehensive analytics and reporting
SocialLadder claims that it provides real-time analytics, interactive leaderboards, customizable reports, and budget tracking to measure the value your creators generate.
BRAND AMBASSADOR MANAGEMENT
INFLUENCER MARKETING
REAL-TIME ANALYTICS
CUSTOMIZABLE REPORTS
BlurbSTAR Case Study
Kendra Scott & SocialLadder
Enhanced influencer marketing through effective college ambassador management
45%
Great Stat
104%
Increased Earned Media Value per Post
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Recognizing Potential in College Ambassadors
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Founded in Austin, Texas with a strong growth trajectory.
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Targeted college students due to their digital engagement an...
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Initially utilized in-store events and campus partnerships t...
Kendra Scott, a renowned jewelry and fashion brand, had significant success since its founding in 2002. By 2023, it had expanded to over 135 retail stores and achieved a billion-dollar valuation. Recognizing that college students are influential shoppers with substantial buying power, the company launched the Gems Campus Ambassador program, initially focused on in-store events and on-campus partnerships. The brand identified the massive potential of user-generated content (UGC) created by tech-savvy college students, which could enhance brand reach and drive sales.
2.
Task
Expanding and Refining the Ambassador Program
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Needed to scale the program from 100 students to 200 Gems pe...
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Ensure close relationships with ambassadors despite larger s...
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Shift focus from just in-store events to impactful social co...
After observing significant upticks in retail and online sales linked to social and video content created by campus ambassadors, Kendra Scott's team sought to significantly scale the Gems Campus Ambassador program. Goals included expanding presence to over 100 campuses and recruiting 200 Gems annually without compromising the quality of the intimate relationships between the marketing team and ambassadors. The challenge was to effectively manage a large number of ambassadors while maintaining high engagement and content quality.
3.
Action
Collaborating with SocialLadder for Enhanced Management
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Partnered with SocialLadder to manage and scale the program...
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Introduced automation and diverse communication tools.
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Enhanced engagement with gamified tasks and content tracking...
Kendra Scott's marketing team opted for the SocialLadder enterprise-level ambassador management platform to handle the sophisticated needs of the Gems program. This platform provided automation for reward fulfillment, streamlined video submission tracking, and diverse communication tools. It allowed the brand to seamlessly migrate and re-launch the program in less than 30 days. Implementing SocialLadder features, such as the Leaderboard to gamify tasks and track ambassador performance, the team was able to boost engagement and manage content flow efficiently.
4.
Result
Achieving Outstanding Marketing Outcomes
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Managed 200 ambassadors on 100 campuses successfully.
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Increased social media impressions by 169%.
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Earned media value per post rose by 104%.
The results of implementing the SocialLadder platform were striking. Kendra Scott successfully managed 200 ambassadors across 100 campuses, achieving remarkable increases in engagement and reach. Social media impressions surged by 169%, and the earned media value (EMV) per post saw a 104% increase. Top TikTok posts garnered up to 240K views and 19K+ likes. The ambassador team could now focus on strategic aspects of marketing rather than manual tasks, continuing to nurture the Gems community while achieving high ROI and quality content.
Keywords
COLLEGE AMBASSADOR PROGRAM
KENDRA SCOTT
SOCIAL MEDIA IMPRESSIONS
USER-GENERATED CONTENT
BRAND REACH
COLLEGE STUDENTS
MARKETING STRATEGY
SOCIALLADDER
AMBASSADOR ENGAGEMENT
EARNED MEDIA VALUE
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