Loyalty & Rewards + Gamification

Talon One

"Talon.One builds advanced, bespoke promotional campaigns."

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Updated 3 months ago

Talon.One provides software that powers dynamic, customized promotions and loyalty schemes. It enables brands to deploy personalized incentives that boost customer engagement, streamline workflows, and ultimately, drive revenue growth.

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Primary Vertical

Loyalty & Rewards

Secondary Vertical

Gamification

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Talon One Stated Claims

These are public claims Blurbs AI believes to have been made by Talon One.

Real-time personalization

Talon.One claims that their promotion engine allows for real-time, personalized and future-proofed promotions & loyalty programs that drive revenue growth and improved margins.

Reduced support tickets

Talon.One claims that Carlsberg saw a 90% decrease in promotion-related support tickets while using their platform.

Increased customer engagement

Talon.One claims that Bilt Rewards doubled loyalty program enrollment since working with them, highlighting their ability to increase customer engagement.

SALESFORCE INTEGRATION

BlurbSTAR Case Study

Adore Me & Talon.One

Enhanced customer loyalty with Talon.One.

45%

Increase in customer engagement

30%

Boost in customer retention

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Creating Scalable Loyalty Programs

Adore Me, a direct-to-consumer lingerie brand, sought to enhance their subscription membership program to build customer loyalty and drive profitability. They recognized that their loyalty programs needed high-value perks and flexibility to attract and retain subscribers effectively. To accomplish this, they collaborated with Talon.One, a powerful promotion engine, to offer various membership options along with a newly launched loyalty program named 'Friends to Lovers.'

Task

Deploying Flexible Membership Options

Adore Me's task involved creating an engaging loyalty program that catered to different customer preferences and shopping habits. They offered two primary memberships: VIP and Elite. The VIP membership provided discounted pricing, free sets after a certain threshold, and exclusive offers, while the Elite membership featured a monthly luxury box subscription tailored to individual preferences. The objective was to drive profitability and customer satisfaction through flexible and high-value offerings, leveraging Talon.One's robust capabilities.

Action

Implementing Tiered Rewards System

Adore Me implemented a loyalty program with Talon.One that featured tiers, points, and rewards. This program aimed to enhance customer experience and value perception. They focused on acknowledging top-tier customers and introduced buildable points to foster a sense of progression with each purchase. By using Talon.One’s flexible platform, they could integrate the loyalty program seamlessly with their existing systems, ensuring scalability and adaptability to future complex use cases.

Result

Boost in Customer Engagement

The collaboration with Talon.One led to a significant improvement in Adore Me's loyalty metrics. Customers appreciated the tailored rewards and flexibility, leading to increased engagement and satisfaction. The seamless integration and easy-to-use platform facilitated better implementation and testing, resulting in a successful loyalty program. The 'Friends to Lovers' program specifically helped in acknowledging top-tier customers and maintaining a strong bond, ensuring longer customer retention and higher lifetime value.

Keywords

ADORE ME

TALON.ONE

SUBSCRIPTION MEMBERSHIP PROGRAM

LOYALTY PROGRAM

VIP MEMBERSHIP

ELITE MEMBERSHIP

FRIENDS TO LOVERS LOYALTY

CUSTOMER ENGAGEMENT

PROMOTION ENGINE

RETAIL AND ECOMMERCE

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Based on the provided company information, there's no specific mention of the company being VC-funded. This information may be available elsewhere.

Do they do retargeting?

While Talon.One helps optimize promotions and customer incentives, it's not directly mentioned that they provide retargeting services.

Are they CCPA-compliant?

The information doesn't specify if Talon.One is CCPA (California Consumer Privacy Act) compliant.

Do they do marketing automation?

Talon.One offers discounts, loyalty programs, pricing automation, and gamification which are features of marketing automation.

Do they have fortune 500 clients?

The company lists several well-known brands as its clients, including Adidas, which is a Fortune 500 company.

Do they help optimize marketing mix?

Talon.One's product suite, including pricing automation, personalized promotions, and loyalty programs, suggests efforts to optimize the marketing mix.

Have they existed more than 5 years?

There's no information provided about the company's establishment year.

Do they prove effectiveness with data?

The company provides several statistics indicating improvements made by their clients using their loyalty programs and incentives.

Do they help acquire and retain customers?

Talon.One provides tools for customer acquisition and retention, including referrals, loyalty programs, and personalized promotions.

Are they a content personalization solution?

Talon.One offers personalized incentives implying that it may use this data for content personalization.

Do they specifically offer email and SMS marketing services?

While the description mentioned the company provides various promotional tools, there's no specific mention of email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

Though Talon.One uses customer data to personalize and automate incentives, it's not specified if it qualifies as a Customer Data Platform (CDP) that segments and acts on customer data and behavior.

Talon One has not completed The Blurbs 20 Questions.

Talon One

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