Zinrelo designs online loyalty initiatives that stimulate various forms of consumer engagement. Hence, brands can access comprehensive customer behavior analytics while encouraging purchase repetition, social media sharing, customer advocacy, personal involvement in the brand, behavioral patterns, and emotional connections.
These are public claims Blurbs AI believes to have been made by Zinrelo.
Multi-dimensional loyalty programs
Zinrelo claims that they offer multi-dimensional loyalty programs to transform customer journeys from transactional to emotional loyalty, nurturing lasting relationships.
Robust integrations & APIs
Zinrelo claims that their API-first, enterprise-grade architecture enables robust, seamless integrations with existing systems for an omnichannel experience.
Data-driven program optimization
Zinrelo claims to provide ongoing consultation, analytics and reporting to continuously optimize loyalty programs for maximum efficiency and impact.
BlurbSTAR Case Study
Zinrelo & Jelly Belly
Zinrelo boosted Jelly Belly revenue through loyalty programs.
77%
Increase in Customer Retention
1.69x
Increase in Repeat Purchase Revenue
1.
Situation
Identifying Company Engagement Challenges
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Struggled with low customer retention
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Needed to increase repeat purchases
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Insufficient customer reviews hampered engagement
Jelly Belly, renowned for its jellybeans, faced the challenge of improving customer retention and increasing repeat purchase revenues. The company also aimed to boost customer engagement by collecting more product reviews. The lack of substantial customer feedback and recurring purchases were critical hurdles for the brand to maintain its competitive edge in the confectionery market.
2.
Task
Setting Strategic Objectives
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Implement a customer rewards program
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Incentivize product reviews and purchases
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Transform buyers into brand advocates
Zinrelo partnered with Jelly Belly to devise astrategy aimed at enhancing customer loyalty and engagement. The task was to implement arewards program that incentivized customers to leave reviews and make repeated purchases. The goal was to use gamification and other loyalty techniques to transform occasional buyers into brand advocates, thereby driving higher engagement and revenue.
3.
Action
Deploying Loyalty Enhancing Tactics
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Gamification of the review process
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Integration with PowerReviews
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Implementing omni-channel and incentivized engagement
Zinrelo utilized its comprehensive platform to gamify the review process, integrating with PowerReviews to maximize both the quantity and quality of customer feedback. This included robust features like omni-channel loyalty, incentive engines, and first-party data utilization to create aseamless, engaging user experience. These efforts ensured aholistic customer engagement that encouraged repeat purchases and long-term customer loyalty.
4.
Result
Achieving Remarkable Outcomes
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77% increase in customer retention
→
1.69x growth in repeat purchase revenue
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1.56x increase in customer reviews
The implementation of Zinrelo’s loyalty platform yielded exceptional results for Jelly Belly. Customer retention saw asubstantial increase of 77%, while repeat purchase revenue grew by aremarkable 1.69 times. In addition, the volume of customer reviews went up by 1.56 times, providing valuable feedback and fostering strong customer relationships. These outcomes highlighted the effectiveness of the integrated loyalty solutions.
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