Zinrelo designs online loyalty initiatives that stimulate various forms of consumer engagement. Hence, brands can access comprehensive customer behavior analytics while encouraging purchase repetition, social media sharing, customer advocacy, personal involvement in the brand, behavioral patterns, and emotional connections.
These are public claims Blurbs AI believes to have been made by Zinrelo.
Multi-dimensional loyalty programs
Zinrelo claims that they offer multi-dimensional loyalty programs to transform customer journeys from transactional to emotional loyalty, nurturing lasting relationships.
Robust integrations & APIs
Zinrelo claims that their API-first, enterprise-grade architecture enables robust, seamless integrations with existing systems for an omnichannel experience.
Data-driven program optimization
Zinrelo claims to provide ongoing consultation, analytics and reporting to continuously optimize loyalty programs for maximum efficiency and impact.
LOYALTY REWARDS
CUSTOMER ENGAGEMENT
MACHINE LEARNING INTEGRATION
DATA SCIENCES
BlurbSTAR Case Study
Zinrelo & Jelly Belly
Zinrelo boosted Jelly Belly revenue through loyalty programs.
77%
Increase in Customer Retention
1.69x
Increase in Repeat Purchase Revenue
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Identifying Company Engagement Challenges
→
Struggled with low customer retention
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Needed to increase repeat purchases
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Insufficient customer reviews hampered engagement
Jelly Belly, renowned for its jellybeans, faced the challenge of improving customer retention and increasing repeat purchase revenues. The company also aimed to boost customer engagement by collecting more product reviews. The lack of substantial customer feedback and recurring purchases were critical hurdles for the brand to maintain its competitive edge in the confectionery market.
2.
Task
Setting Strategic Objectives
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Implement a customer rewards program
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Incentivize product reviews and purchases
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Transform buyers into brand advocates
Zinrelo partnered with Jelly Belly to devise astrategy aimed at enhancing customer loyalty and engagement. The task was to implement arewards program that incentivized customers to leave reviews and make repeated purchases. The goal was to use gamification and other loyalty techniques to transform occasional buyers into brand advocates, thereby driving higher engagement and revenue.
3.
Action
Deploying Loyalty Enhancing Tactics
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Gamification of the review process
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Integration with PowerReviews
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Implementing omni-channel and incentivized engagement
Zinrelo utilized its comprehensive platform to gamify the review process, integrating with PowerReviews to maximize both the quantity and quality of customer feedback. This included robust features like omni-channel loyalty, incentive engines, and first-party data utilization to create aseamless, engaging user experience. These efforts ensured aholistic customer engagement that encouraged repeat purchases and long-term customer loyalty.
4.
Result
Achieving Remarkable Outcomes
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77% increase in customer retention
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1.69x growth in repeat purchase revenue
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1.56x increase in customer reviews
The implementation of Zinrelo’s loyalty platform yielded exceptional results for Jelly Belly. Customer retention saw asubstantial increase of 77%, while repeat purchase revenue grew by aremarkable 1.69 times. In addition, the volume of customer reviews went up by 1.56 times, providing valuable feedback and fostering strong customer relationships. These outcomes highlighted the effectiveness of the integrated loyalty solutions.
Keywords
CUSTOMER RETENTION
REPEAT PURCHASE REVENUE
CUSTOMER ENGAGEMENT
LOYALTY PROGRAM
GAMIFICATION
POWERREVIEWS INTEGRATION
OMNI-CHANNEL LOYALTY
FIRST-PARTY DATA
CUSTOMER REVIEWS
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
The description provided for Zinrelo does not include information on whether it is venture capital funded.
Do they do retargeting?
The description does not mention that Zinrelo engages in retargeting.
Are they CCPA-compliant?
The description does not provide any information to ascertain whether Zinrelo is compliant with the California Consumer Privacy Act (CCPA).
Do they do marketing automation?
The description does not provide a clear indication of whether Zinrelo offers marketing automation services.
Do they have fortune 500 clients?
The description does not specify whether Zinrelo has clients among the Fortune 500 companies.
Do they help optimize marketing mix?
While Zinrelo offers a range of services, including data analytics and consultation, it isn't clear whether they help with optimizing the marketing mix.
Have they existed more than 5 years?
Zinrelo reportedly has '14+Years of Experience'.
Do they prove effectiveness with data?
The description highlights that Zinrelo combines technology with deep data analytics in their loyalty platform.
Do they help acquire and retain customers?
As an enterprise loyalty rewards platform, a key function would logically be to acquire and retain customers.
Are they a content personalization solution?
While it's not stated explicitly, Zinrelo does mention utilizing 'Machine Learning Powered Segmentation and Personalization', which indicates some measure of content personalization.
Do they specifically offer email and SMS marketing services?
No specific mention of email and SMS marketing services being offered by Zinrelo is included in the description.
Are they a CDP that segments and acts on customer data and behavior?
The description of what Zinrelo offers - 'Machine Learning Powered Segmentation and Personalization' - suggests that they can be considered a form of a Customer Data Platform (CDP) since they segment and presumably act on customer data and behavior.
Zinrelo has not completed The Blurbs 20 Questions.
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