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Smile.io loyalty program reached a plateau.
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Needed deeper customer engagement and flexibility.
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Searched for a platform with better integration.
New Forest Clothing, an online-only retailer, was constrained by its existing loyalty program through Smile.io. While initially successful, especially in increasing newsletter sign-ups, the program soon hit a plateau. The challenges were linked to a lack of flexibility and cumbersome integrations, which limited their ability to fully engage and retain customers. Determined to break free from these restrictions, the brand sought a new loyalty platform that could offer greater flexibility, deeper customer engagement, and enhanced integration capabilities to better align with their strategic goals.