eCommerce Journey Monetization

Rokt

"Improves ecommerce transactions with optimized, targeted marketing."

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Updated 2 months ago

Rokt makes ecommerce more profitable by enhancing the checkout experience, acquiring new customers, and providing relevant upsells. They deliver increased revenue by placing relevant offers post-transaction, improving customer lifetime value.

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Primary Vertical

eCommerce Journey Monetization

Rokt Stated Claims

These are public claims Blurbs AI believes to have been made by Rokt.

Proven track record

Rokt claims that they are trusted by 17,000+ of the world's leading ecommerce brands, demonstrating their widespread adoption and success.

Innovative solutions

Rokt claims to transform the checkout experience and drive sales by making each transaction relevant at the moment that matters most, when customers are buying.

Exclusive partnerships

Rokt claims to offer access to an exclusive closed marketplace across 4.6B+ transactions on premium ecommerce sites for their Rokt Ads solution.

ECOMMERCE PERSONALIZATION

TRANSACTION VALUE OPTIMIZATION

API INTEGRATION

CUSTOMER ENGAGEMENT

WORKS WITH SHOPIFY

SALESFORCE INTEGRATION

BlurbSTAR Case Study

Cinemark & Rokt

Rokt partnership boosts Cinemark's revenue and customer engagement.

12.24%

positive engagement with offers

16.02%

customer conversion on specific offers

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Cinemark Finds New Revenue Stream

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Cinemark seeks innovative growth strategies.

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Needs to boost customer engagement.

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Aims to tap into customer confirmation pages effectively.

Cinemark, being one of the world's largest theatrical exhibition companies, was in pursuit of unique growth opportunities to enhance its customer experience and generate incremental revenue. The company recognized that competition was stepping up in the movie exhibition space, requiring innovative solutions to stay ahead. With an existing customer base that loves entertainment, Cinemark wanted to capitalize on the idle potential of their order confirmation pages. They sought a technology partner that could effectively harness machine learning to maximize customer engagement and drive revenue without affecting the seamlessness of the current customer journey.

Task

Harness Idle Potential of Pages

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Utilize underperforming order pages.

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Incorporate personalized, non-disruptive offers.

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Increase Movie Club memberships.

The task at hand for Cinemark was to unlock additional value from the order confirmation page interactions, which had been underutilized in terms of revenue potential. These pages presented an opportunity to provide personalized offers and ads that could increase customer engagement without disrupting the transaction experience. Cinemark's objective was to ensure relevance in all offers presented, thereby enhancing customer satisfaction and encouraging more frequent interactions. They intended to use these incremental interactions to increase membership in their Movie Club, improving customer loyalty and overall revenue streams.

Action

Strategic Partnership with Rokt Launched

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Partnered with Rokt for page utilization.

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Leveraged Rokt's machine learning tools.

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Promoted first and third-party offers.

Cinemark initiated a strategic partnership with Rokt, capitalizing on Rokt's expertise in ecommerce solutions and advanced machine learning technologies. Rokt's tools enabled Cinemark to place exclusive, tailored offers on confirmation pages, which were intelligently selected to match customer preferences. Cinemark delivered these precise promotions both for first-party offers, like Cinemark gift cards, and third-party brand offers. Additionally, Rokt Ads allowed Cinemark to market their Movie Club subscriptions effectively, reaching targeted audiences. By doing so, they drove growth in both new customer acquisition and deepened relationships with existing customers.

Result

Significant Revenue and Membership Rewards

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16.02% conversion rate on offers.

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Boosted Movie Club subscriptions.

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12.24% positive engagement with offers.

The partnership with Rokt proved to be highly fruitful for Cinemark. They not only opened a new revenue channel but also enhanced the customer experience through relevant offers, achieving a 16.02% customer conversion on specific offers. There was substantial positive engagement, evidenced by a 12.24% interaction rate with third-party offers. Such results highlighted the efficacy of personalized marketing initiatives in a competitive entertainment landscape. Furthermore, Cinemark experienced a boost in Movie Club subscriptions due to targeted ads, which further solidified the customer base, setting a precedent for how strategic technological implementations could yield impactful business results.

Keywords

CINEMARK

ROKT

INCREMENTAL REVENUE

CUSTOMER ENGAGEMENT

PERSONALIZED OFFERS

CONFIRMATION PAGES

GROWTH STRATEGIES

MOVIE CLUB SUBSCRIPTIONS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text does not provide any information as to whether they are VC funded.

Do they do retargeting?

The text does not mention that they do retargeting.

Are they CCPA-compliant?

The footer at the bottom of the page includes a 'Do not sell or share my personal data' link, which implies that they comply with CCPA regulation.

Do they do marketing automation?

The text does not mention any marketing automation services.

Do they have fortune 500 clients?

The text only mentions that they have global customers in 15 countries, but doesn't specify if they are Fortune 500 clients.

Do they help optimize marketing mix?

The text does not mention providing services to optimize marketing mix.

Have they existed more than 5 years?

The footer at the bottom references the copyright year as 2024, implying that the company has been around for more than 5 years.

Do they prove effectiveness with data?

The case studies mentioned in the text demonstrate they use data to prove effectiveness.

Do they help acquire and retain customers?

They mention that they help acquire customers at scale and also mention improving customer lifetime value.

Are they a content personalization solution?

While they provide ecommerce solutions, they are not specifically referred to as a content personalization solution.

Do they specifically offer email and SMS marketing services?

The text does not mention that they offer email or SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

The text does not mention that they act as a Customer Data Platform (CDP) that segments and acts on customer data and behavior.

Rokt has not completed The Blurbs 20 Questions.

Rokt

Website

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