This company uses perks to reward specific customer actions. The rewards can be integrated into websites, apps, and marketing materials. They offer amarketplace of vetted perks and tools for managing and optimizing the program. The goal is to enhance customer engagement, increase retention, and improve conversion rates across various industries.
These are public claims Blurbs AI believes to have been made by Paylode.
Extensive partner network
Paylode claims that with their extensive partner network, they offer customers access to avast marketplace of top-tier brands and valuable perks.
Customizable perk experiences
Paylode claims that their platform allows businesses to create bespoke perk experiences tailored to their brand, audience, and goals across various customer touchpoints.
Robust tracking capabilities
Paylode claims that their platform provides robust tracking and optimization tools, enabling businesses to monitor and enhance their perk program's performance and ROI.
PERKS PLATFORM
REVENUE GENERATION
CUSTOMER DELIGHT
CURATED OFFERS
OFFER MANAGEMENT
EASY TO USE INTERFACE
BlurbSTAR Case Study
Streetlane Homes & Paylode
Enhanced resident experience with Paylode-powered perks.
166%
Growth in page views in Q1 2022
70.8%
Increment in page views in Q4 2021
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Real Estate Resident Challenges
Streetlane Homes, aprominent Single Family Home (SFH) rental investment and management company, sought to improve their new resident experience while offering added value to current residents. They were keen to avoid launching costly tech investments and prolonged development times, which could detract from their core business. Streetlane Homes faced challenges in rapidly sourcing relevant partnerships, tracking performance, and meeting the changing needs of residents.
2.
Task
Partnership Integration
Streetlane Homes needed asolution to quickly implement and manage abenefits program that could offer avariety of money-saving perks to residents. This program required rapid deployment, easy accessibility for residents, and the ability to smoothly incorporate targeted offers during crucial times, such as move-ins and holidays, without incurring excessive costs or taking time away from their primary business operations.
3.
Action
Leveraging Paylode’s Platform
Streetlane Homes partnered with Paylode to leverage its extensive marketplace of pre-vetted perks and sophisticated engagement tools. They customized and embedded abranded perks center within their existing resident portal, allowing residents 24/7 access to discounts and offers. They also utilized event-driven email campaigns to present targeted perks during the move-in process, and engaged residents with seasonal and holiday offers. This strategy enabled convenient and efficient perks delivery to residents, driving engagement and ancillary income.
4.
Result
Increased Engagement & Revenue
As aresult of utilizing Paylode's platform, Streetlane Homes saw asignificant increase in resident engagement and interest. Page views for the resident perks grew by 70.8% in Q4 2021 and surged by 166% in Q1 2022. They achieved apositive ROI through the rapid deployment of their perks program, with residents benefiting from curated offers and discounts on essential move-in items. The program not only enhanced resident satisfaction but also unlocked anew revenue stream from ancillary services.
Keywords
RESIDENT EXPERIENCE
PERKS PROGRAM
RESIDENT ENGAGEMENT
PAYLODE PARTNERSHIP
ANCILLARY REVENUE
REAL ESTATE MANAGEMENT
CUSTOMER SATISFACTION
LOYALTY PROGRAM
MOVE-IN BUNDLES
SEASONAL OFFERS
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
There is no information provided indicating that Paylode is venture capital funded.
Do they do retargeting?
Paylode primarily focuses on customer perks programs rather than retargeting services.
Are they CCPA-compliant?
While there is no direct mention of CCPA compliance, they have a privacy policy which suggests they handle data responsibly, implying compliance.
Do they do marketing automation?
Paylode focuses on providing perks and engagement programs rather than comprehensive marketing automation.
Do they have fortune 500 clients?
There is no specific mention of Fortune 500 clients in the provided information.
Do they help optimize marketing mix?
Their focus is on customer perks and engagement programs rather than optimizing the overall marketing mix.
Have they existed more than 5 years?
There is no information indicating the specific age of the company.
Do they prove effectiveness with data?
They provide dashboards to track and optimize perk program performance, indicating data-driven effectiveness.
Do they help acquire and retain customers?
Paylode's incentives and engagement tools are designed to help acquire and retain customers.
Are they a content personalization solution?
Their primary service is perks programs, not content personalization.
Do they integrate with Shopify or Salesforce Commerce Cloud?
There is no information indicating integrations with Shopify or Salesforce Commerce Cloud.
Do they specifically offer email and SMS marketing services?
They mention including perks in emails and SMS messages as part of their omnichannel links.
Are they a CDP that segments and acts on customer data and behavior?
They do not describe themselves as a Customer Data Platform (CDP) that segments and acts on customer data and behavior.
Paylode has not completed The Blurbs 20 Questions.
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