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Zembula

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"Empowers dynamic, personalized email content creation."

Case Study
Frequently Asked Questions
Zembula aids advertisers and marketers to boost revenue and enhance customer experiences by enabling them to easily create and insert dynamically updating, personalized content into their emails, using the data they already possess.
Zembula Stated Claims
These are public claims Blurbs AI believes to have been made by Zembula.
Automated personalization at scale
Zembula claims that their Composition Engine for daily retail email personalization delivers fully automated personalization for enterprise retailers that works seamlessly with your existing email service provider.
High return on investment
Zembula claims that every $1 spent with their solution makes customers $11+ in return, consistently delivering at least 11x return on spend across all enterprise retail customers.
Seamless integration capabilities
Zembula claims that their platform connects with any enterprise data source, and if a specific data source is not listed, they will connect it for free.
CUSTOMER RETENTION
BlurbSTAR Case Study
Forever 21 & Zembula
Zembula elevates Forever 21's email personalization efficiency.
11x
Return On Marketing Spend
19%
Revenue lift with Dimensions™
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Forever 21 needed personalization boost
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Enhancement needed in daily emails
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Desire for effortless personalization
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Aimed to increase return on spend
Forever 21 was striving to enhance their daily email marketing program by incorporating efficient personalization. The marketing team needed a solution that required minimal effort yet provided substantial revenue lift over time. They aimed to personalize interactions without overwhelming operational resources, seeking a system that would synergize with their existing email service provider. The primary focus was on increasing the return on ad spend and generating real, verifiable results driven by personalization. Zembula's Dimensions™ offered an appealing opportunity to address these goals by delivering high fidelity personalization that integrates seamlessly into existing workflows.
2.
Task
Integrate Zembula's Dimensions™ effectively
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Implement Dimensions™ for personalization
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Utilize 83 personalized use cases
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Maintain efficient marketing workflow
The task was to successfully implement Zembula's Dimensions™ into Forever 21's existing email marketing strategy, focusing on personalized, high-fidelity email delivery to leverage abandoned browse, abandoned cart, and other personalized triggered events. With 83 personalized use cases to integrate, the main objective was to create a fully automated system that would bolster the daily email send while maintaining workflow efficiency. This integration also needed to utilize Smart Banner™ and Smart Kicker™ placements, ensuring a consistent yet unobtrusive personalization layer that would enhance engagement and revenue without disrupting the marketing team's operations.
3.
Action
Executed comprehensive personalization strategy
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Integrated dynamic banner personalization
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Minimized IT resource requirements
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Conducted longitudinal audience testing
Zembula and Forever 21 worked closely to implement a comprehensive personalization strategy through Dimensions™. This included bookending emails with dynamic Smart Banner™ at the top and Smart Kicker™ at the bottom, optimizing the triggered messages layer in their daily emails. Zembula's ability to connect effortlessly with Forever 21's existing data sources mitigated the need for extensive IT support. The implementation culminated in a four-week longitudinal test where different audience groups (those who saw Dimensions™ versus those who didn’t) were monitored to measure the personalization impact. The strategic placement of these tools not only personalized the daily emails effectively but also maintained operational efficiencies.
4.
Result
Achieved outstanding personalization outcomes
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19% increase in revenue
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Achieved 11x return on spend
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Deeper customer engagement realized
After the implementation and a strategic period of testing, Forever 21 realized significant improvements. Specifically, a 19% revenue lift was observed in the group exposed to Dimensions™, along with an 11x return on ad spend. This demonstrated not only the financial effectiveness of the personalized email campaigns but also reinforced the importance of strategic personalization within email content. The seamless integration offered by Zembula ensured that Forever 21 could leverage existing systems without disrupting workflow, while also expanding visibility through triggered messaging significantly. The long-term benefits included deeper customer engagement, increased revenue, and lower operational burdens.
Keywords
EMAIL PERSONALIZATION
HIGH FIDELITY
ZEMBULA DIMENSIONS™
RETURN ON AD SPEND
SMART BANNER
REVENUE LIFT
CUSTOMER ENGAGEMENT
PERSONALIZED MESSAGING
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