Are they VC funded?
There is no information suggesting that LiveRamp is venture capital funded; they are publicly traded.
Do they do retargeting?
LiveRamp focuses more on data connectivity and identity resolution rather than direct retargeting solutions.
Are they CCPA-compliant?
LiveRamp emphasizes privacy and legal compliance, including compliance with CCPA.
Do they do marketing automation?
LiveRamp does not specialize in marketing automation but focuses on data connectivity and customer identity.
Do they have fortune 500 clients?
Clients like McDonald's and NBCUniversal are Fortune 500 companies.
Do they help optimize marketing mix?
Their solutions help maximize marketing impact, which inherently involves optimizing the marketing mix.
Have they existed more than 5 years?
LiveRamp has been operational for over a decade.
Do they prove effectiveness with data?
Their business model revolves around using data to prove the effectiveness of marketing strategies.
Do they help acquire and retain customers?
By enabling a unified customer view and data collaboration, they indirectly help in customer acquisition and retention.
Are they a content personalization solution?
LiveRamp's primary focus is on data connectivity and identity resolution, not directly on content personalization.
Do they specifically offer email and SMS marketing services?
Their services are not focused on email and SMS marketing but rather on data connectivity and customer identity.
Are they a CDP that segments and acts on customer data and behavior?
While not a traditional CDP, they offer capabilities similar to CDPs by creating a unified customer view and enabling segmentation.
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