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Create 'Beauty Talks' brand community.
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Engagement through varied activities.
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Recruit and sustain community members.
The primary task was to create 'Beauty Talks', a dynamic brand community for KICKS. This community needed to encourage user interaction, provide beauty advice, and foster genuine content creation. The challenge was to recruit members effectively and sustain ongoing engagement through well-rounded activities and content sharing, leveraging multiple channels such as newsletters, Instagram, and specific sections on the KICKS Club loyalty program, aimed at increasing conversions and overall customer satisfaction.