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Quartile

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"Automates and optimizes e-commerce ads"

Case Study
Frequently Asked Questions
Quartile provides automated and optimized advertising services using patented machine learning technologies for brands and agencies, enabling them to improve their e-commerce advertising campaigns on major channels like Google, Facebook, Amazon, Instacart and Walmart.
Quartile Stated Claims
These are public claims Blurbs AI believes to have been made by Quartile.
Patented optimization technologies
Quartile claims that its six proprietary machine learning technologies optimize e-commerce marketing channels in 48 hours.
Automated ads management
Quartile claims that its platform automates ad management, freeing up time for expanding product catalogs and strategy.
Unified campaign reporting
Quartile claims that its platform provides custom reports to stay on top of sales and revenue from anywhere.
A.I. MARKETING OPTIMIZATION
RETAILER CONVERSION SOLUTIONS
BRAND SHOPPER CONVERSION
MULTI-CHANNEL MARKETING
SALES OPPORTUNITY MAXIMIZATION
CERTIFIED MARKETING PROFESSIONALS
MARKETING API SERVICES
ADVANCED MARKETING A.I.
AD CAMPAIGN MANAGEMENT - #1133
AD CAMPAIGN OPTIMIZATION - #1729
AD MARKETPLACE - #228
ADVERTISING AUTOMATION - #1214
MARKETPLACE AD OPTIMIZATION - #423
PROGRAMMATIC MEDIA COMMERCE - #2098
BlurbSTAR Case Study
Quartile & Capezio
Quartile optimizes Capezio's ads, boosting sales and efficiency.
20%
Surpassed sales increase goal.
28%
Lower advertising budget than expected.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Pandemic Challenges Hit Sales Growth
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Capezio faced a sales slump during the pandemic.
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There was a pressing need for optimizing advertising efforts...
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Focused on attracting and retaining customers effectively.
Capezio, a revered brand in dancewear and footwear since 1887, faced significant sales challenges due to the COVID-19 pandemic. This situation necessitated a deeper understanding of their customer demographics and a sophisticated marketing approach to drive growth. Prioritizing both the acquisition of new customers and retention of existing ones was essential for their turnaround. Underlying this requirement was the need to optimize their advertising efforts to ensure Capezio's products reached potential customers more effectively across various platforms.
2.
Task
Advertising Optimization for Brand Growth
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Develop and implement an advertising optimization strategy.
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Increase ad visibility and minimize wasted ad spend.
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Enhance ROAS for improved business outcomes.
The task for Quartile involved creating an advertising optimization strategy to boost Capezio's sales. This involved leveraging Amazon Marketing Stream (AMS) to enhance ad placement and conversion rates efficiently. Quartile aimed to adjust bids dynamically while ensuring increased ad visibility and engagement. Their goal was to achieve significant results, not just by improving Capezio's sales figures but by enhancing return on ad spend (ROAS), thereby maximizing resource utilization and enabling substantial growth.
3.
Action
Multichannel, Real-Time Ad Adjustments
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Real-time hourly bidding using AMS insights.
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Defense strategy to protect valuable advertising space.
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Targeting competitors through strategic keyword expansion.
Utilizing its advanced e-commerce expertise, Quartile implemented hourly bidding strategies based on AMS data. The real-time adjustment of conversion rates for each ad placement allowed for maximum visibility and engagement. Additionally, a defense strategy using Sponsored Display (SD) and Sponsored Product (SP) ads allowed Capezio to dominate its product pages, preventing competitors from capturing valuable advertising space. Simultaneously, a conquest strategy targeted competitor ASPs using strategic keyword expansions. These actions were data-driven, ensuring Capezio's products were visible at critical engagement opportunities.
4.
Result
Sales Growth and Budget Efficiency Achieved
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Sales increased beyond the initial 20% goal.
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Advertising budget reduced by 28%, exceeding expectations.
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Record-breaking results achieved in Q1 2023.
Capezio not only exceeded its goal of a 20% sales increase but did so with an advertising budget that was 28% below anticipated levels. This efficiency resulted from real-time insights allowing precise adjustment of bidding strategies based on customer intent signals. By optimizing ad placements and leveraging the advanced capabilities of Quartile's platform, Capezio achieved record-breaking seven-figure sales in the first quarter of 2023, showcasing the potential of combining strategic optimization and innovative technology in marketing campaigns.
Keywords
MULTICHANNEL ADVERTISING
REAL-TIME OPTIMIZATION
AMAZON MARKETING CLOUD
ADVERTISING STRATEGY
SALES GROWTH
AD SPEND EFFICIENCY
E-COMMERCE
AD PLACEMENT
CONVERSION RATE
CUSTOMER ENGAGEMENT
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