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Rithum

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"E-commerce success with scalable marketing, fulfillment, AI insights."

Case Study
Frequently Asked Questions
This company helps businesses thrive online by providing flexible solutions for selling on various channels, enhancing advertising, and optimizing fulfillment. They leverage AI to find profitable opportunities, reduce costs, and improve customer experiences. Whether you're starting or scaling, their connected platform supports retailers and brands through every step of e-commerce strategy.
Rithum Stated Claims
These are public claims Blurbs AI believes to have been made by Rithum.
Unmatched network scale
Rithum claims that it offers the world's largest unowned e-commerce inventory network with over 40,000 brands and retailers across 420+ marketplaces and retail sites.
AI-driven optimization
Rithum claims that its AI-powered platform helps identify the most profitable suppliers, products, and retail channels for brands and retailers to drive growth.
End-to-end solutions
Rithum claims to provide comprehensive end-to-end e-commerce solutions, from launching products to marketing, fulfillment, delivery, and customer experience optimization.
CUSTOMER RETENTION
BlurbSTAR Case Study
Superdry & Rithum
Superdry expanded globally with Rithum's e-commerce solutions.
27
Global marketplaces
67%
Market sales increase
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Superdry's Expansion Needs New Partner
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Superdry's previous middleware couldn't support expansion.
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Manual management systems were inefficient and diverted focu...
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Needed a reliable partner for seamless integration.
Superdry is a prominent fashion brand with a significant global presence. Seeking international expansion, they previously collaborated with a middleware provider that could not support their marketplace ambitions. As they aimed to operate in new target markets, Superdry needed a technology partner with industry expertise. Their manual spreadsheet-based management approach was inefficient, diverting attention from strategic priorities. For expansion, a reliable partner to ensure seamless integration and excellent customer experiences was essential. Superdry sought a platform that could enable quick marketplace launches, effective e-commerce management, and deeper consumer insights.
2.
Task
Select Right E-commerce Partner
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Find a partner to replace inefficient systems.
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Need for industry expertise and reliable systems.
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Expand sales channels and understand markets better.
Superdry needed to find a robust e-commerce provider to help launch in new marketplaces, optimize their e-commerce activities, and provide operational efficiencies. They required a system that could migrate them from spreadsheets to a more automated, centralized platform. The ideal partner would offer industry expertise, reliable order notification systems, and strong onboarding support. Superdry aimed to expand sales channels efficiently, manage diverse market strategies, and deepen their understanding of consumer behaviors to align product offerings with market demands.
3.
Action
Partnering for Optimized Growth
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Rithum provided centralized marketplace solutions.
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Streamlined and automated existing processes.
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Enhanced integration and strategic focus.
Superdry chose Rithum for their comprehensive marketplace solutions. Rithum centralized Superdry’s operations, streamlining processes. The partnership focused on key markets and facilitated easy setup and faster product launches. Rithum helped Superdry eliminate manual spreadsheet tasks, transitioning to automated processes. This allowed Superdry to focus on strategic priorities such as exploring new channels. The collaboration between Superdry and Rithum resulted in launching on more platforms, improving marketplace integration, and gaining consumer insights to adapt business processes per market preferences.
4.
Result
Marketplace Growth and Profitability
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Achieved 67% increase in marketplace sales.
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Expanded to 27 global marketplaces.
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Focus on profitable channels and return on investment.
Superdry experienced impressive results with Rithum, achieving a 67% increase in marketplace sales within two years. They expanded to nine more channels, totaling 27 global marketplaces. The collaboration facilitated entry into major fashion sites, reflecting in solid marketplace presence across Europe. Superdry shifted focus on continuing marketplace growth with Rithum's unique services. They are cautious of marketing spends, prioritizing profitable channels and achieving return on investment targets. The successful integration has positioned Superdry for further expansions in 2023.
Keywords
SUPERDRY
RITHUM
MARKETPLACE EXPANSION
E-COMMERCE GROWTH
DIGITAL INTEGRATION
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