Blurbs Logo
Blurbs Logo My Blurbs

Channel Engine

"Connects brands to sell on marketplaces globally."

Case Study
Frequently Asked Questions
This service helps brands manage product listings, inventory, and pricing across many online marketplaces. It offers a centralized platform for sellers to automate processes and seamlessly integrate their existing systems, making it easier to grow their business on a global scale.
Channel Engine Stated Claims
These are public claims Blurbs AI believes to have been made by Channel Engine.
Comprehensive platform
ChannelEngine claims that their platform provides comprehensive solutions for managing marketplace operations, including content syndication, pricing, order management, inventory management, and reporting.
Global reach
ChannelEngine claims that they offer a single connection to over 950 marketplaces and online sales channels across 195 countries, providing global reach for businesses.
Integration capabilities
ChannelEngine claims that their platform seamlessly integrates with various existing systems, including ERP, PIM, WMS, and ecommerce platforms, through APIs and plugins.
BlurbSTAR Case Study
Petrol Industries & ChannelEngine
Petrol quadrupled revenue using effective product bundling strategies.
400%
Quadrupled Cyber Week revenue
23000
Units sold of best-selling bundle
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Driving DTC Strategy Amid Challenges
โ†’
Transitioned focus from wholesale to DTC strategy.
โ†’
Faced profitability challenges with low-cost products.
โ†’
Sought scalable solutions for international expansion.
Petrol Industries, a renowned fashion brand known for its American motor-centric aesthetic, faced the challenge of further growth after establishing a substantial wholesale presence with 3,000 Points of Sale (POS). To augment their growth, they needed to delve into Direct-To-Consumer (DTC) strategies while maintaining profitability amidst their competitive entry price points. The sales strategy pivot was motivated by the need to scale efficiently across various marketplaces and manage costs while retaining a profitable sales margin. Amid the demands of international expansion and brand accessibility, Petrol was initially compelled to delist products priced below โ‚ฌ21. This new strategy required effective solutions that would allow for the reintroduction and revenue maximization of low-priced items, which led Petrol to seek ChannelEngine's expertise.
2.
Task
Leveraging Bundling for Profitability
โ†’
Developed a strategy for product bundling.
โ†’
Aimed to maximize revenue from low-priced items.
โ†’
Sought seamless integration with market platforms.
Petrol Industries needed an innovative solution to maximize the profitability of low-priced items and enhance their marketplace presence. The task was to introduce a method for combining lower-priced products into attractive bundles without sacrificing profit margins. The challenge was further intensified by the need for seamless integration within existing marketplace platforms and internal systems without overhauling operations. The focus was on creating these bundles in a way that aligned with consumer expectations and operational capabilities. Not only did the task require technical expertise and strategic collaboration with a platform that could facilitate such a commercial undertaking, but it also needed an understanding of market dynamics to effectively attract the right audience while enhancing market visibility.
3.
Action
Executing Effective Bundle Integration
โ†’
Collaborated with ChannelEngine for technical solutions.
โ†’
Implemented digital bundling to enhance value.
โ†’
Tested and expanded successful bundles gradually.
Petrol Industries collaborated closely with ChannelEngine to execute an effective product bundling strategy designed to attract consumers and improve order economics. By using ChannelEngine's dynamic platform capabilities, Petrol was able to digitally bundle low-cost items, providing consumers compelling deals while simultaneously enhancing their revenue per order. This strategy involved crafting bundles directly within the ChannelEngine dashboard and maintaining single-stock items in their warehouse, ensuring inventory remained straightforward and efficient. The successful deployment of these bundles required initial testing with a few product packages, gradually expanding as the process proved both feasible and beneficial. Through this strategic and technical partnership, Petrol could leverage ChannelEngine's integrations and expertise, resulting in an enriched customer offering and streamlined operations.
4.
Result
Significant Revenue Growth Through Bundles
โ†’
Quadrupled Cyber Week ecommerce revenue.
โ†’
Increased bundle sales by 23,000 units in Europe.
โ†’
Year-to-date revenue almost doubled despite challenges.
The implementation of the bundling strategy brought substantial results for Petrol Industries. During Cyber Week, their ecommerce revenue quadrupled compared to the previous year, indicating the strategy's success. By offering over 120 different bundles, Petrol managed to sell more than 23,000 pieces across Europe, with a 50% increase in sales compared to individual items. This achievement highlighted the bundles' commercial relevance and consumer appeal, even in challenging market conditions. The strategic pivot led to Petrol's year-to-date revenue nearly doubling from the previous year, showcasing the efficient scalability provided by effective bundling. Petrol is now poised to further enhance its market share by expanding to additional marketplaces across Europe, using bundling as a cornerstone of their growth strategy.
Keywords
PETROL INDUSTRIES
PRODUCT BUNDLING
DTC STRATEGY
CHANNELENGINE
MARKETPLACE OPTIMIZATION
ECOMMERCE GROWTH
BUNDLE SALES
FASHION MARKETPLACE
WHOLESALE STRATEGY
DIGITAL REVENUE GROWTH
The Blurbs 20
20 Frequently Asked Questions
Channel Engine has not completed The Blurbs 20 Questions.
Back to Top
Channel Engine
Website
ยฉ 2024 Blurbs
Privacy Policy