This platform helps marketers manage and improve advertising campaigns across various channels by using AI to analyze data, streamline operations, and make informed decisions. It integrates multiple media sources into one interface, optimizes investment opportunities, and provides actionable insights for retail, search, and social advertising. The platform reduces complexity, offering greater control and efficiency in digital marketing efforts.
These are public claims Blurbs AI believes to have been made by Skai.
Omnichannel platform excellence
Kenshoo Skai claims that it is the only omnichannel platform focused on driving demand for advertisers across all commerce media.
Integrated media network consolidation
Kenshoo Skai claims that its platform consolidates over 100 publishers and retail media networks for complete visibility across paid media programs.
AI-driven investment optimization
Kenshoo Skai claims that it uses AI to identify investment opportunities and make confident budget allocation decisions for maximum impact.
BlurbSTAR Case Study
Heinz UK & Profitero
Enhanced Heinz UK's Prime Day sales with strategic MarTech.
45%
Increase in sales
20%
Growth in market visibility
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Client needs a Prime Day boost
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Heinz wanted to optimize Prime Day sales.
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They faced high competition in the market.
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Needed to evaluate digital shelf performance.
Heinz UK aimed to optimize their sales during Amazon Prime Day, acrucial period for increasing visibility and revenue, amidst fierce competition and evolving consumer demands. They needed an effective strategy to manage their e-commerce presence and gain an edge in abustling marketplace. The challenge also involved evaluating their digital shelf performance against competitors to identify growth opportunities.
2.
Task
Enhance digital visibility and sales
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Increase visibility and sales for Heinz.
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Use tools to monitor performance.
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Adapt strategy based on insights.
The task was to increase Heinz UK's online visibility and sales during Amazon's Prime Day through robust MarTech strategies. This involved implementing tools to monitor both product performance and competitor positioning, using insights to adapt their digital marketing strategy efficiently. The goal was to ensure that Heinz maintained acompetitive positioning throughout the event and maximized their share of Prime Day shoppers' attention and spending.
3.
Action
Implemented Profitero and Skai integration
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Leveraged advanced analytics tools.
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Improved digital presence using Skai.
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Made data-driven market decisions.
Working with Skai and Profitero, Heinz UK leveraged advanced analytics and insights tools to refine their advertising efforts and product listings. Profitero's data capabilities allowed them to benchmark against competitors and improve their digital presence. Skai provided Heinz with strategic advertising solutions to target the right audience effectively. These combined capabilities empowered Heinz to make data-driven decisions and optimize their Prime Day participation in real-time.
4.
Result
Achieved significant sales growth
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Substantial increase in sales and share.
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Enhanced visibility in a competitive space.
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Effective, tailored MarTech strategies.
As aresult of the strategic collaboration, Heinz UK saw asubstantial increase in its sales and market share during Amazon Prime Day. The integration of Profitero and Skai's technologies enabled seamless monitoring and adjustment of their online strategies. This led to enhanced visibility, improved targeting, and ultimately, astrong performance in acompetitive e-commerce environment, demonstrating the effectiveness of the tailored MarTech approach.
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