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Intentwise

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"Optimizes ads and analyzes Amazon and Walmart data."

Case Study
Frequently Asked Questions
Provides tools for managing and optimizing ads on digital retail platforms like Amazon and Walmart. It offers analytics solutions, helping businesses make sense of e-commerce data and identify growth opportunities. Automated features enhance ad performance by adjusting strategies in real-time. Further, the platform integrates with Amazon Marketing Cloud to provide deep insights into consumer behavior, ensuring brands can navigate complex marketplaces effectively.
Intentwise Stated Claims
These are public claims Blurbs AI believes to have been made by Intentwise.
Advanced data integration
Intentwise claims that their Analytics Cloud seamlessly integrates with Amazon and Walmart data, providing unmatched insights.
AI-driven ad optimization
Intentwise claims that the Ad Optimizer uses 20+ AI models for precise bidding, outpacing competitor ad management solutions.
Strategic shopper insights
Intentwise claims that Explore offers detailed shopper path analyses via AMC, aiding brands in outperforming market rivals.
AMAZON
INSTACART
KROGERS
WALMART
CRITEO
RETAIL MEDIA
AMAZON ADVERTISING OPTIMIZATION
ECOMMERCE DATA ANALYTICS
WALMART MARKETING INTEGRATION
CUSTOMIZABLE DATA DASHBOARDS
REAL-TIME DATA INTEGRATION
AI-DRIVEN ADVERTISING INSIGHTS
AMAZON MARKETING CLOUD INTEGRATION
DSP CAMPAIGN MANAGEMENT
AMAZON FIRST-PARTY DATA CONNECTION
SHOPPER PATHWAY ANALYSIS
BlurbSTAR Case Study
Peter Pauper Press & Intentwise
Intentwise boosts NTB growth by leveraging data efficiently.
100%
YoY increase in NTB purchases
323%
Increase in NTB customers
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Peter Pauper's NTB Challenge
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Needed to boost NTB customer base.
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Sitting on unused valuable data.
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Aimed to increase NTB sales.
Peter Pauper Press, a long-established publisher, aimed to expand its share of New-To-Brand (NTB) shoppers. Despite having access to a wealth of data, their team struggled to effectively utilize it. They needed assistance to discern actionable insights from their Amazon-related data and enhance the conversion rates for NTB customers. This challenge was further compounded by their desire to leverage the data to increase not just the NTB customer base but also sales, requiring a strategic and data-driven marketing approach.
2.
Task
Utilize Intentwise Explore
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Leverage Intentwise Explore for AMC insights.
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Identify NTB ASINs critical for sales.
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Understand conversion paths and ad impacts.
The task was to employ Intentwise Explore, leveraging Amazon Marketing Cloud (AMC) to generate vital insights. Peter Pauper Press needed to identify key NTB ASINs and optimize each campaign's performance to increase their market share among new customers. Key tasks included running queries for Path to Conversion, Campaign Type Overlap, and identifying NTB Gateway ASINs across thousands of products. This would help Peter Pauper understand how different ad formats impact conversions and which combinations were most effective in driving NTB sales.
3.
Action
Strategic Ad Spend Increase
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150% ad spend increase on key ASINs.
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Optimized ad format combinations for better results.
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Focused budgeting on high conversion potential.
After analyzing the data from the NTB Gateway ASINs query, Peter Pauper identified 11 products with high NTB conversion rates. They strategically increased the ad spend on these products by 150%. Additionally, Path to Conversion and Campaign Type Overlap use cases helped determine the most effective ad combinations, leading to an increase in budget for Sponsored Products, Sponsored Brands, and Sponsored Display ads. This data-driven approach ensured that resources were focused on the most promising avenues for increasing NTB sales and customers.
4.
Result
Tremendous NTB Growth Achieved
→
100% YoY increase in NTB purchases.
→
323% growth in NTB customers.
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341% spike in NTB sales.
The implementation of Intentwise Explore led to significant outcomes for Peter Pauper Press. They achieved a 100% year-over-year increase in NTB purchases and grew their NTB customer base by 323%. Additionally, there was a 341% growth in NTB sales within a year, showcasing the effectiveness of the strategic changes made. This success illustrated the power of data-driven decisions and the importance of using advanced analytics tools like Intentwise to capitalize on market opportunities and drive substantial growth.
Keywords
NEW-TO-BRAND STRATEGY
PETER PAUPER PRESS
INTENTWISE EXPLORE
AMAZON MARKETING CLOUD
NTB SALES INCREASE
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