Retail Media

Citrus Ads

"Digital ad platform connecting retailers and advertisers."

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Updated 2 months ago

A self-serve platform that helps brands and retailers elevate their online sales. It provides a streamlined way to create, manage and measure digital campaigns, boosting both on-site and in-store sales. Multitude of features including sponsored ads, banners, ad-blocking solution and advanced analytics.

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Similar Vendors

Primary Vertical

Retail Media

Kroger Precision Marketing

RETAIL MEDIA PLATFORM

SPONSORED PRODUCT ADS

ON-SITE MONETIZATION

OFF-SITE CAPABILITIES

AI-POWERED PERSONALIZATION

REAL-TIME CAMPAIGN REPORTING

SELF-SERVE PLATFORM

MULTI-WALLET OPTIONS

SERVER SIDE INTEGRATION

IDENTITY-LED TARGETING

BlurbSTAR Case Study

Gopuff & CitrusAd

Gopuff Ads UK launch enhances instant brand-customer connectivity.

Return on ad spend in US

Engagement rate with non-endemic advertising

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Gopuff Expands Ads to UK

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Gopuff Ads expands to the UK.

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Targets high-intent, time-sensitive shoppers.

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Built on successful US platform.

Gopuff, a major player in Instant Commerce, has launched its Ads platform in the UK, enabling brands to target high-intent customers where and when they're shopping. This expansion allows UK-based brands to reach customers quickly and effectively, similar to what has been achieved in the US. Over the past two years, Gopuff Ads have helped both large corporations and newly emerging brands like PepsiCo and Liquid Death to connect with a young, engaged audience in the United States, achieving substantial increases in sales and returns on ad spend.

Task

Brands Need Full-Funnel Solution

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Utilize Gopuff's retail media tools.

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Engage impulsive millennial and Gen-Z buyers.

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Ensure quick delivery and local availability.

The task at hand for UK brands is to leverage Gopuff Ads to engage with a unique audience of Millennial and Gen-Z shoppers who are known for their impulsive buying behavior. Brands need a reliable retail media solution that can convert impressions into consumption quickly and effectively. By utilizing Gopuff Ads' Promoted Product Placement, Sponsored Search, and in-app Display ads, brands can achieve immediate results. This solution helps brands not only gain visibility but also ensures that products are available locally and delivered within minutes, creating an instant gratification shopping experience for the customer.

Action

Utilize CitrusAd Integration

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Use CitrusAd for seamless ad management.

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Target UK audiences with tailored campaigns.

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Access detailed consumer insight analytics.

To successfully leverage Gopuff Ads, brands must utilize CitrusAd's integration with Gopuff's platform for seamless planning, buying, measuring, and managing of advertisements. CitrusAd empowers brands to directly reach targeted audiences in the UK through various ad formats like Sponsored Carousel and Promoted Product Placement. This integration simplifies the ad process, enabling highly targeted campaigns and driving immediate product sampling. Additionally, the platform's robust analytics, such as repurchase rates and demographic insights, allow brands to fine-tune their campaigns for maximal effectiveness.

Result

Exceptional Revenue and ROI Achieved

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4x return on ad spend in US.

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5% engagement rate with Rokt.

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Improves revenue and ROI for UK brands.

The integration of Gopuff Ads, enabled by CitrusAd, delivers exceptional revenue and ROI for brands by collapsing the traditional marketing funnel from discovery to consumption. In the US, Gopuff Ads have already driven a 4x return on ad spend, and this success is anticipated to translate to the UK market. Partner companies can expect similar outcomes, including a higher-than-average engagement rate of 5% through non-endemic advertising at checkout facilitated by Rokt. As such, brands are not only reaching their target market but maximizing their marketing budgets effectively.

Keywords

GOPUFF ADS UK

CITRUSAD INTEGRATION

RETAIL MEDIA SOLUTION

INSTANT COMMERCE PLATFORM

HIGH-INTENT CUSTOMERS

INSTANT PRODUCT SAMPLING

ROI AND REVENUE GROWTH

MILLENNIAL AND GEN-Z ENGAGEMENT

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no information available suggesting that CitrusAd is VC funded.

Do they do retargeting?

They offer personalized advertising and data-driven targeting which suggests retargeting capabilities.

Are they CCPA-compliant?

They emphasize privacy-protected CORE IDs, which suggests adherence to privacy regulations like CCPA.

Do they do marketing automation?

They offer a self-serve platform with automated campaign design, delivery, and measurement.

Do they have fortune 500 clients?

They operate at a large scale with international reach, suggesting they likely have Fortune 500 clients, although specific names are not mentioned.

Do they help optimize marketing mix?

They provide insights into online customer behavior to refine and optimize campaigns.

Have they existed more than 5 years?

There's no clear information on their founding date, but the context implies a more recent emergence.

Do they prove effectiveness with data?

They offer real-time reporting and data-driven results for campaign performance.

Do they help acquire and retain customers?

Their platform is designed to improve ROI and enhance customer shopping experience, which helps in both acquisition and retention.

Are they a content personalization solution?

They mention real-time personalization as a feature.

Do they integrate with Shopify or Salesforce Commerce Cloud?

There’s no specific information on integration with Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Their primary focus is on retail media and onsite and offsite advertising, not email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

While they use data for personalization and targeting, they are primarily a retail media platform rather than a CDP.

Citrus Ads has not completed The Blurbs 20 Questions.

Citrus Ads

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