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Target Roundel

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"Targets ads at shoppers via multiple channels."

Case Study
Frequently Asked Questions
This company creates ads to target Target shoppers through various digital platforms like social media, display ads, and influencer marketing, making sure you reach consumers who are interested in your products.
RETAIL MEDIA NETWORK
FIRST-PARTY DATA ADVERTISING
PROGRAMMATIC ADVERTISING
CONNECTED TV ADS
INFLUENCER MARKETING
SPONSORED PRODUCT ADS
SOCIAL MEDIA ADS
DISPLAY ADVERTISING
PREMIUM PUBLISHING PARTNERS
BlurbSTAR Case Study
Roundel & KitchenAid
Roundel's creative strategy boosted KitchenAid's seasonal sales significantly.
86%
New customers reached
$44
Incremental ROAS achieved
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1.
Situation
Seasonal Sales Spike at Target
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Target's style promotes seasonal sales.
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Ideal Target audience increases potential.
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Platforms: Target.com, app, Pinterest.
Target's unique creative styling played a pivotal role in driving seasonal sales for KitchenAid by effectively engaging the Target audience during the Valentine’s Day period. KitchenAid identified the Target guest as the ideal demographic for their product line, which allowed them to maximize brand recognition and design efforts to boost sales. By leveraging Target's established platforms, such as Target.com, the app, and Pinterest, KitchenAid aimed to enhance their results from a successful 2022 Valentine’s campaign.
2.
Task
Enhance Sales with Unique Approach
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Outdo 2022 Valentine’s campaign results.
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Mix brand recognition with creativity.
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Target past and potential buyers.
The primary task for KitchenAid and Roundel was to surpass the performance of the previous year's Valentine’s Day campaign. KitchenAid intended to combine brand recognition with a creative design approach to captivate the Target audience. They aimed to reach home category shoppers, past KitchenAid purchasers, as well as potential buyers who are browsers of KitchenAid products. The central challenge was to effectively leverage Target's creative talents and unique audience insights to accomplish these goals.
3.
Action
Utilizing Target’s Creative Expertise
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Custom audience data strategy.
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Social and display ads deployment.
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Targeted keywords for audience engagement.
KitchenAid engaged with Roundel to launch a media campaign using a customized audience data strategy and a multi-solution approach, highlighting Target's distinctive creative style. The campaign encompassed targeted ads on Target.com, the app, and Pinterest, powered by Social by Roundel™ and Display by Roundel™. This strategic approach used contextual targeting and branded/non-branded keywords to reach relevant audiences, employing display ads designed with the Target style. This not only reached existing users but also attracted new ones, enhancing engagement by aligning with Target's audience preferences.
4.
Result
Impressive Increase in Sales Metrics
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Influenced 13% of total sales.
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86% were new customers engaged.
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$44 return on ad spend achieved.
The campaign achieved remarkable results, significantly exceeding expectations by contributing to 13% of KitchenAid's total sales at Target, which represented a 3% increase compared to 2022. A noteworthy outcome was that 86% of the audience influenced were new customers. The top-performing creatives, which embraced the Target look, achieved a $44 return on ad spend (ROAS) and led to a 23% sales lift. This campaign demonstrated the efficacy of integrating fun, seasonally relevant content into future brand strategies.
Keywords
KITCHENAID
ROUNDEL
TARGET CREATIVE
VALENTINE’S DAY CAMPAIGN
SOCIAL BY ROUNDEL
DISPLAY BY ROUNDEL
ROAS
SALES LIFT
AUDIENCE ENGAGEMENT
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