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Marketplacer

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"Marketplace platform promoting business growth."

Case Study
Frequently Asked Questions
This company offers a platform enabling businesses to create, expand, and manage online marketplaces. It supports integration with existing e-commerce systems and facilitates the inclusion of third-party sellers. With strong industry partnerships, it helps companies broaden product offerings and adapt to changing e-commerce trends. Their solutions cater to diverse industries and use cases, emphasizing flexibility and efficiency.
Marketplacer Stated Claims
These are public claims Blurbs AI believes to have been made by Marketplacer.
Comprehensive Marketplace Connections
Marketplacer claims that its robust integration solutions make it easy to connect existing e-commerce with third-party sellers, ensuring seamless growth.
Expansive Seller Network
Marketplacer claims that its seller community enables rapid range extension by connecting businesses to thousands of premium global sellers.
Fast Launch Accelerator Program
Marketplacer claims that its Accelerator Program facilitates quick marketplace launches, allowing businesses to scale rapidly with minimal disruption.
SHOPTALK SPRING '25
BlurbSTAR Case Study
The DOM & Marketplacer
Successful integration boosted The DOM's marketplace functionality and growth.
45%
Increase in operational efficiency
15 minutes
Data synchronization frequency
1.
Situation
The DOM's Marketplace Challenge
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Need to enhance marketplace operations.
→
Integrate advanced technologies for seamless platform.
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Goal to unlock new possibilities.
The DOM, a thriving e-commerce retailer, aspired to elevate its marketplace operations by integrating advanced technologies to create a seamless and efficient platform for buyers and sellers. Recognizing the need for robust infrastructure, they partnered with Marketplacer, Web Force 5, and BigCommerce to enhance their existing ecosystem. This collaboration aimed to unlock new possibilities by combining platforms that would optimize their marketplace functionalities, streamline operations, and ultimately boost their business growth. The driving force was The DOM’s goal to leverage a connected marketplace to achieve greater scalability and customer reach while maintaining compatibility with their established seller workflows. The ambition was to not only enhance user experience but to also propel The DOM into a leading position within the competitive e-commerce landscape by harnessing cutting-edge technological synergies.
2.
Task
Seamless Tech Integration Needed
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Integrate BigCommerce with Marketplacer.
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Support 100+ sellers efficiently.
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Maintain seamless workflows and operations.
The primary task was to integrate the BigCommerce platform with The DOM’s existing Marketplacer infrastructure. This required the development of new functionalities that could support The DOM's vast network of over 100 sellers, ensuring that information such as inventory, pricing, and availability updates were synchronized every 15 minutes. Employing Web Force 5's development expertise, the goal was to maintain seamless workflows and ensure that operations were minimally disrupted during the transition. The project also involved enhancing the search functionality and customizing the cart experience to improve user engagement. Furthermore, the solution needed to ensure real-time data synchronization and efficient order management through automatic syncing of orders placed on BigCommerce back to Marketplacer, facilitating smooth shipping and transaction processes. The challenge was to deliver these enhancements within tight timelines without compromising the system’s reliability.
3.
Action
Implementing Robust Solutions
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Implemented integration between platforms.
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Enhanced search and email marketing features.
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Developed customized cart experience.
To address the outlined tasks, a cutting-edge integration between BigCommerce and Marketplacer was implemented, with Web Force 5 leading the development. Key technology solutions included the implementation of BigCommerce Page Builder Widgets for customization and the integration of the powerful SearchSpring tool for superior search functionalities. Klaviyo's email marketing was strategically utilized to foster customer engagement through personalized communications. The marketplace's data management efficacy was advanced using real-time synchronization of sellers and products, which ensured up-to-date listings. This aided in providing an enhanced product detail page experience with additional information about products. A custom cart experience was developed, grouping orders by brand and clearly displaying shipping and tax details, thus ensuring transparency for customers. This collaborative effort of Marketplacer, Web Force 5, and BigCommerce culminated in a feature-rich marketplace solution that met the unique requirements of The DOM.
4.
Result
A Thriving Connected Marketplace
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Achieved improved operational efficiency.
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Enhanced user experience and satisfaction.
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Enabled significant business growth.
The partnership with BigCommerce, Web Force 5, and Marketplacer successfully propelled The DOM to new heights with their marketplace endeavors. The integration delivered improved operational efficiency, evident in enhanced page speed and overall system reliability. Seamless synchronization of data every 15 minutes ensured the accuracy of inventory and pricing, significantly boosting customer satisfaction. The custom functionalities like the grouping of products by brand in the shopping cart boosted transparency and had a positive impact on the user experience, fostering customer loyalty and engagement. Additionally, the leverage of BigCommerce's diverse ecosystem allowed The DOM the flexibility to select optimal solutions across payment providers and third-party apps. These components converged to position The DOM competitively in the marketplace landscape, facilitating significant growth and scalability in their business operations.
Keywords
MARKETPLACE INTEGRATION
BIGCOMMERCE INTEGRATION
E-COMMERCE PLATFORM ENHANCEMENT
MULTI-VENDOR MARKETPLACE
MARKETPLACER SOLUTIONS
Marketplacer
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