This company offers aplatform for brands and retailers to collaborate effectively, manage dropshipping, and enhance online product offerings. It allows businesses to partner up, leveraging avast network of suppliers, to expand product lines without managing inventory. Through its seamless integrations, companies can manage third-party products and fulfillment easily, while optimizing sales and customer experience with platform-agnostic tools and analytics.
These are public claims Blurbs AI believes to have been made by Canal.
Seamlessly enhance product offerings
Canal claims that their platform allows retailers to enhance product offerings without carrying inventory, making it easier to scale.
Tailor unique dropshipping solutions
Canal claims that their flexible system offers customized dropshipping solutions, helping businesses meet their specific goals faster.
Platform-agnostic ease of integration
Canal claims that their platform-agnostic integrations and API facilitate seamless selling experiences, regardless of ecommerce platforms.
MARKETPLACE PLATFORM
ON SITE MONETIZATION
BlurbSTAR Case Study
Fellow & Canal
Fellow expanded sales, increased AOV using Canal platform.
2M
Annualized Canal-powered sales in 2024
24%
Higher AOV for partner product orders
1.
Situation
Fellow's Expansion Goal in 2022
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Fellow planned online growth for 2022.
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Aimed to leverage customer trust.
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Sought seamless in-brand purchases.
With ambitious online growth goals, Fellow, known for its exceptional design of coffee products, explored how to introduce more frequently purchased complementary items such as accessories and coffee to expand their sales in 2022. They aimed to leverage the trust built with customers and convert this into revenue through aseamless shopping experience that does not redirect customers away from their trusted storefront.
2.
Task
Create New Revenue via Partnerships
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Launch a third-party marketplace.
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Sell trusted brands' products directly.
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Increase revenue and AOV.
Fellow wanted to turn their existing customer base into anew revenue stream by launching athird-party marketplace on their site. They intended to recommend and sell products from other trusted brands directly from their store to enhance their digital shopping experience. This approach aimed to boost revenue and Average Order Value (AOV) without incurring additional costs in R&D or inventory management.
3.
Action
Leveraged Canal for Seamless Selling
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Used Canal’s e-commerce platform.
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Automated partner brand integration.
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Efficient, low-cost onboarding.
Fellow employed Canal's ecommerce platform to streamline their third-party sales process. Canal's brand partnership tool facilitated partnerships, while features like supplier onboarding and proposal negotiation simplified integrating partner brands. After proposals, Canal automated key backend processes such as data syncing, commission payouts, and order pass-through, making the integration seamless, efficient, and cost-effective.
4.
Result
Increased Sales and Market Visibility
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Launched enriched evergreen marketplace.
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Boosted AOV with product bundles.
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Achieved significant sales growth.
Fellow successfully launched an evergreen marketplace enriched with partner products, which can now be purchased outright or as part of product bundles and cross-sells, effectively increasing AOV. This growth not only introduced an innovative revenue channel but also significantly contributed to the ~$2M annualized Canal-powered sales in 2024, with 24% higher AOV for orders including partner products.
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