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Publitas

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"Make online catalogs shoppable for better sales."

Case Study
Frequently Asked Questions
This company helps you convert your online catalogs, leaflets, images, and videos into interactive, shoppable content. You can easily create, manage, and optimize these materials, allowing shoppers to find and buy products directly from the content. With tools for A/B testing, AI-driven personalization, and seamless e-commerce integration, your marketing efforts can convert more effectively, driving higher engagement and sales.
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Publitas Stated Claims
These are public claims Blurbs AI believes to have been made by Publitas.
AI-powered design tools
Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.
Real-time A/B testing
Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.
Data-driven personalization
Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.
SHOPPABLE CONTENT
DIGITAL CATALOG
E-COMMERCE INTEGRATION
INTERACTIVE MEDIA
PERSONALIZATION
CATALOG AUTOMATION
NO-CODE CONTENT EDITOR
BlurbSTAR Case Study
Optronics & Publitas
Transitioned cumbersome print catalog to dynamic digital platform.
50%
reduction in catalog budget
300%
increase in pageviews via custom menu
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Optronics Relies on Printed Catalogs
→
750-page print catalog was cumbersome.
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Costly print method hampered customer experience.
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Needed a streamlined, user-friendly solution.
Optronics, a large manufacturer of optical fiber and telecommunications products, relied heavily on printed catalogs to list thousands of components across a 750-page catalog. This method was not only costly but made it difficult for customers to find and order the products they needed. Recognizing the challenges presented by the print format and the need for a more streamlined process, Optronics decided to look for a digital solution that would simplify product discovery and enhance the user experience.
2.
Task
Transition to Digital Catalog
→
Transform bulky print catalog digitally.
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Improve customer engagement and usability.
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Partner with a capable digital platform.
Optronics aimed to transform their bulky print catalog into a dynamic, interactive, and functional digital catalog. They sought a solution that could present their extensive product range in an intuitive, attractive, and practical way. By moving to a digital format, Optronics aimed to improve customer engagement, make product search easier, and ultimately make their catalog a more powerful marketing tool. This required partnering with a capable digital platform provider to handle the technical nuances and interface design.
3.
Action
Deploying an Interactive Platform
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Partnered with Publitas for the transition.
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Implemented custom interactive menu and search bar.
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Enhanced user experience through tailored digital solutions.
Optronics partnered with Publitas to create a digital catalog. Publitas conducted interviews to understand Optronics' challenges and tailored the digital solution to their needs. Dan, the Integration Engineer at Publitas, worked with Optronics to develop and implement a custom interactive menu and search bar, allowing users to easily locate specific products. The digital transformation included customized scripts, design modifications, and an intuitive interface that greatly enhanced user experience and product discovery.
4.
Result
Significant Improvements in Metrics
→
300% increase in pageviews via custom menu.
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212.5% increase in reach within one month.
→
50% reduction in catalog budget.
The transition to a digital catalog resulted in substantial benefits for Optronics. User engagement soared, with a 300% increase in pageviews through the custom menu and a 212.5% increase in reach within just one month. The company also reduced its catalog budget by 50%. Customers found it easier to find products, and the catalog became a valuable marketing tool, improving both online and offline sales. Overall, the digital transformation not only cut costs but also significantly enhanced customer satisfaction and engagement.
Keywords
DIGITAL CATALOG
INTERACTIVE MENU
CUSTOMER ENGAGEMENT
PRODUCT DISCOVERY
TELECOMMUNICATIONS PRODUCTS
OPTICAL FIBER
MARKETING TOOL
PUBLITAS
OPTRONICS
BUDGET REDUCTION
USER EXPERIENCE
CUSTOM SEARCH BAR
PRINT TO DIGITAL TRANSFORMATION
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