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RedPepper

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"Transforms retail promotions using digital tools."

Case Study
Frequently Asked Questions
This company helps retailers convert their traditional sales flyers and promotions into interactive, digital experiences. It uses data to learn about customer behavior, enabling targeted marketing to boost store visits and enhance sales without complex technology requirements.
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Primary Vertical
Digital Circulars and Flyers
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RedPepper Stated Claims
These are public claims Blurbs AI believes to have been made by RedPepper.
shoppable digital catalogs
Red Pepper claims that their shoppable digital catalogs and marketing solutions are trusted by over 100 customers to showcase products and promotions, leading to online and in-store conversions.
geo-targeted ads
Red Pepper claims that their geo-targeted ads allow customers to segment audiences and target them with creative that converts, optimized for all devices and ad formats.
data-driven insights
Red Pepper claims to offer data and analytics with insights into ad engagement, product performance, promotion effectiveness, and ROI, enabling real-time reporting to optimize campaign strategies and scale social media shopping.
SHOPPER ENGAGEMENT PLATFORM
DIGITAL CATALOG
SHOPPER INSIGHTS
LOCAL AREA MARKETING
DYNAMIC CATALOGS
BlurbSTAR Case Study
Global Grocery Retailer & Red Pepper
Interactive ads drove store visits and engagement
0%
Increase in various engagement metrics
45%
Shoppers looking for value
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
High Traffic, Low Engagement Issue
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High food prices prompted value shopping trend.
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Static PDFs led to high bounce rates.
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Focus was on in-store visits over online sales.
The global grocery retailer was experiencing a challenge: food prices were at their highest in a decade, prompting 45% of shoppers to seek savings, per McKinsey insights. As value shopping grew in popularity, it became crucial for grocers to engage with customers more effectively. The retailer had been in business for decades, with locations worldwide, but was struggling with static promotional PDFs on its website. This approach drove traffic but resulted in low engagement and high bounce rates. Importantly, as their operations were not e-commerce enabled, the retailer focused on bringing shoppers to physical locations while needing a solution to improve their shopper experience and engagement.
2.
Task
Enhance Shopper Experience Online
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Redesign strategy to boost online engagement.
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Target customer segments with tailored campaigns.
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Drive more physical store visits.
The grocery retailer needed to reimagine its digital engagement strategy to transform high traffic numbers into high engagement and conversion rates. The task was to create an interactive platform that would not only retain visitors but also encourage them to visit their brick-and-mortar stores. The company needed a solution that could deploy without additional creative overhead and target specific customer segments effectively. By identifying these segments using Red Pepper's insights, they aimed to develop marketing campaigns that would resonate with local audiences and keep potential customers engaged long enough to improve visit and conversion benchmarks.
3.
Action
Interactive Circulars and Dynamic Ads
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Incorporated interactivity and gamification in circulars.
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Used analytics for targeted campaigns.
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Expanded audience across digital platforms.
Red Pepper implemented a suite of interactive features and gamification within the retailer's digital weekly circular. This meant integrating engagement-focused technologies that kept users on the page longer and encouraged social sharing. Using Red Pepper's analytical tools, they could pinpoint and strategize communication with specific customer segments. Incorporating Dynamic Ad Tech solutions allowed for personalized campaigns without needing additional creative material. This strategic shift expanded the retailer's reach across digital platforms, drawing more foot traffic to stores and simplifying the discovery of product offers.
4.
Result
Skyrocketing Engagement and Dwell Time
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Increased dwell time and engagement.
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Enhanced in-store purchase rates.
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Confirmed efficacy of tailored solutions.
The strategic implementations led to a substantial increase in brand engagement within weeks. Consumer interaction metrics such as dwell time, brand engagement, and purchases improved significantly. Both new and existing customers responded positively, resulting in enhanced in-store conversion rates. Red Pepper’s continuing commitment to customizing solutions for unique business needs reaffirmed the value of these innovations. The model developed here showcased that even without direct e-commerce capabilities, improved user experiences on digital platforms could drive notable in-store results.
Keywords
INTERACTIVE MARKETING
BRAND ENGAGEMENT
RETAIL TECHNOLOGY
CUSTOMER SEGMENTATION
DYNAMIC ADVERTISING
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