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Lucky

"Helps streamline and optimize digital marketing efforts."

Case Study
Frequently Asked Questions
This company provides tools to enhance digital advertising strategies through automation and data analysis, improving targeting, engagement, and return on investment. Its solutions streamline campaign management and allow for more precise audience segmentation.
RETAIL PARTNERSHIPS
RETAIL DATA INSIGHTS
OMNICHANNEL RETAIL INTEGRATION
RETAIL MARKETING TECHNOLOGY
RETAILER SOLUTION
INVENTORY CONTROL
RETAIL SEARCH SOLUTION
RETAILER PRODUCTIVITY TOOLS
OMNICHANNEL RETAIL
RETAIL ECOMMERCE
RETAIL SEARCH AND DISCOVERY
OMNICHANNEL RETAILING
BRAND-RETAILER CONNECTION
BlurbSTAR Case Study
Crown Affair & Lucky
Lucky boosted Crown Affair sales significantly at Sephora.
45%
Sales increase from strategies
1000
Thousand dollars in boosted sales
1.
Situation
Boosting Crown Affair Sales
→
Beauty retail sector focus
→
Goal: Boost sales performance
→
Create seamless shopping experience
Lucky's platform was approached to boost Crown Affair's sales at Sephora. The challenge was set in the rapidly evolving beauty retail space, where consumer behavior is influenced more than ever by digital interactions. Crown Affair, looking to gain a stronger foothold in Sephora's market, partnered with Lucky to enhance their digital marketing strategy and sales performance. The requirement was clear: create a seamless shopping experience that connects online insights with in-store purchases to drive up sales and customer engagement.
2.
Task
Integrating Digital and In-Store
→
Integrate digital and retail efforts
→
Craft targeted marketing campaigns
→
Optimize inventory management
The task for Lucky's platform was to seamlessly integrate digital marketing efforts with in-store retail experiences. This involved utilizing data-driven insights to craft targeted marketing campaigns, personalizing the shopping journey for each customer. Another key task was developing a robust reporting system to analyze customer behavior and sales trends, helping Crown Affair optimize their marketing tactics and inventory management. The challenge was to effectively harness cutting-edge technology to forge stronger connections with their target audience and increase overall sales at Sephora.
3.
Action
Deploying Targeted Campaigns
→
Utilize sophisticated analytics tools
→
Deploy personalized marketing campaigns
→
Ensure seamless channel integration
Lucky's platform employed sophisticated analytics tools to assess customer data and segment audiences effectively. Personalized marketing campaigns were deployed, using insights gathered to tailor messaging and offers that resonated well with Sephora shoppers. Additionally, Lucky facilitated a direct feedback loop between online customer behavior and in-store inventory, adjusting stock levels and promotional strategies in real-time. Technical support ensured seamless integration between different sales channels, ensuring customers experienced a cohesive journey from click to cart.
4.
Result
Significant Sales Increase Achieved
→
Witnessed substantial sales increase
→
Enhanced customer shopping experience
→
Strengthened brand loyalty
As a result of Lucky's innovative approach, Crown Affair witnessed a substantial increase in their sales figures. The strategies implemented not only enhanced customer experience but also provided invaluable data-driven insights into shopping patterns. The successful integration of digital and physical sales channels reinforced brand loyalty among Sephora's clientele. These changes led to thousands in increased sales and a more robust presence in the competitive beauty market.
Keywords
MARTECH
SEPHORA SALES
DIGITAL MARKETING
CUSTOMER ENGAGEMENT
RETAIL STRATEGY
DATA-DRIVEN INSIGHTS
CROWN AFFAIR
LUCKY PLATFORM
MARKET OPTIMIZATION
INTEGRATED MARKETING
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Lucky staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
API
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Retail Media-Specific Questions
11.
What retail media networks and marketplaces do you have access to?
"As long as a brand is running retail marketing, we can help them track conversion on those campaigns."
12.
Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
"We can do both."
13.
How does your platform handle first-party data and audience targeting across retailers?
"We capture first party data from individuals that interact with the retail marketing and feed that back into your platform (meta pixel, etc.) for better retargeting."
14.
Can your platform track and attribute retail media spend to conversions, both online and in-store?
"Only online."
15.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
"We can integrate or share our data across most major platforms."
16.
What level of automation and AI-driven optimization do you offer for campaign management?
"Our system is extremely easy to use as we just require you to replace the link in the campaign with ours."
17.
Do you support co-op advertising or joint media funding with retail partners?
"We focus on brand's own retail marketing budget that they are using to run retail marketing."
18.
How do you handle incrementality testing and brand lift measurement?
"We can A/B test multiple campaigns."
19.
What level of reporting and real-time analytics do you provide?
"High level of real-time reporting"
20.
Can your platform help with creative production and dynamic ad personalization?
"Our internal teams can help with this."
Lucky
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