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BrightSign

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"Displays digital content to engage audiences."

Case Study
Frequently Asked Questions
This company creates devices and software for digital signage. They help businesses show visual content on screens in various settings like retail stores, hospitals, and public spaces. They offer everything needed to manage these displays, including cloud services for remote control.
BrightSign Stated Claims
These are public claims Blurbs AI believes to have been made by BrightSign.
Reliable Digital Signage
BrightSign claims that its purpose-built operating system, BrightSignOS, offers unrivaled reliability and security, ensuring seamless performance for digital signage solutions.
Cutting-Edge Technology
BrightSign claims that its digital signage players are designed with cutting-edge technology and are tailor-made for professional AV use, providing superior performance.
Sustainable Solutions
BrightSign claims to offer sustainable digital signage solutions with its exclusive Trade-In Program, enabling eco-friendly upgrades for customers.
API INTEGRATION
BlurbSTAR Case Study
BrightSign & Kollins Communications
BrightSign empowers AT&T's dynamic in-store digital experience.
45%
Increase in customer engagement
569
Kiosks deployed across U.S.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Enhancing AT&T In-Store Experience
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AT&T sought an engaging digital retail solution.
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Conventional signage replaced by digital displays.
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Pandemic restrictions influenced store engagement.
In 2021, AT&T Services collaborated with Kollins Communications, BrightSign, and Visual Communications to revamp their in-store display for a cutting-edge digital experience. This new setup aimed to replace conventional printed signage in Sam's Club stores with immersive digital technology. The project debuted amid strict pandemic guidelines impacting store traffic, necessitating an adaptive yet innovative strategy to maintain brand engagement and improve customer interactions despite reduced footfall.
2.
Task
Implement Comprehensive Digital Signage
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Create a dynamic digital content network.
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Ensure static signage data becomes dynamic.
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Emphasize remote and easy content updates.
The task involved designing an advanced kiosk network that would provide real-time updates and rich media content for AT&T's product offerings. The primary goal was to enhance customer interaction by offering detailed product information across multiple digital screens, thereby overcoming challenges tied to static paper price tags and signages. This digital infrastructure had to be robust enough to function continuously in a high-traffic retail environment and flexible enough to update content seamlessly across all locations remotely.
3.
Action
Deploy Efficient Digital Kiosk Network
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569 kiosks installed nationwide barring Alaska.
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Facilitated quick installations with BrightSign.
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CMS allows easy updates to digital content.
To address these needs, BrightSign facilitated the installation of 569 digital kiosks across Sam's Club stores, excluding Alaska, by April 2021. Each kiosk leveraged plug-and-play BrightSign media players ensuring quick installation and minimal disruption. Content featured on the kiosks, from pricing animations to product details, was easily modifiable via a CMS interface. The deployment prioritized energy-saving features, such as automated sleep modes, and kiosk durability to maintain continuous operation in demanding environments.
4.
Result
Boost in Sales and Customer Engagement
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Achieved brand-specific marketing objectives.
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Drove significant customer engagement increases.
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Successful ROI demonstrated through sales boost.
The implementation of these digital kiosks resulted in successfully achieving AT&T's marketing objectives, offering a brand-exclusive experience at Sam's Club. Despite the pandemic impacting store visitor counts, the combination of engaging digital elements and effective interactive content led to significant increases in customer interactions and sales transactions, validating the project's objectives. Reports showcased enhanced brand visibility and improved sales indicating a promising return on investment for AT&T.
Keywords
DIGITAL SIGNAGE
IN-STORE EXPERIENCE
AT&T KIOSKS
SAM'S CLUB
BRIGHTSIGN MEDIA PLAYERS
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