This company enhances ad campaigns by leveraging data-driven insights, location intelligence, and creative solutions. It provides tools for precise targeting across various channels such as video, mobile, and live sports. They offer 24/7 support to ensure campaign success and use sophisticated technology to engage consumers effectively.
These are public claims Blurbs AI believes to have been made by Infillion.
Proprietary ad solutions
Infillion claims that their proprietary ad solutions deliver the highest levels of consumer engagement and attention, custom-built for the best brands in the world.
Unified, scalable platform
Infillion claims that through acombination of managed service ad products and demand-side solutions, they unlock amore customizable, transparent, and holistic approach to omnichannel media.
Global omnichannel scale
Infillion claims that they offer global omnichannel scale, superior inventory, and the world's most effective ad formats, with access to real-world locations, guaranteed attention, and alarge network of premium publishers.
OMNICHANNEL DSP
BlurbSTAR Case Study
Casper & Infillion
Effective campaign increased store traffic significantly.
15.7%
Lift in store traffic
47 minutes
Average dwell time
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Pop-Up Store Advertising Challenge
Casper was faced with the challenge of promoting their new pop-up store. The uniqueness of apop-up location, often in densely populated areas with numerous surrounding stores, made it difficult to target the right audience and measure the campaign's effectiveness. Typical geofencing could track visits but couldn't confirm if traffic was directed specifically to their store or neighboring ones. This challenge necessitated amore precise approach to not only advertise effectively but also to measure the resulting foot traffic accurately.
2.
Task
Drive Foot Traffic and Awareness
Casper's primary objective was to create awareness among potential customers and drive foot traffic to their new pop-up location. This required asolution that could deliver targeted advertisements and accurately measure the impact in terms of store visits. The goal was to leverage advanced location technology to ensure that marketing efforts were translating into actual visits, thus proving the effectiveness of their advertising strategy.
3.
Action
Deployed Targeted Mobile Ads
Infillion implemented amulti-faceted strategy to address Casper's needs. They began by serving rich media mobile ads to ageo-defined target audience. To enhance the campaign's reach and accuracy, they deployed Gimbal beacons at the pop-up location and utilized geofencing capabilities. This technology enabled them to match the mobile ad campaign viewers with actual store visits, providing precise real-world attribution. Additionally, proprietary location technology was used to measure foot traffic and engagement, ensuring that the campaigns reached and retained an interested audience.
4.
Result
Significant Visitation Lift Achieved
The campaign yielded impressive results. It achieved a15.7% lift in store traffic, demonstrating that the mobile ad strategy successfully drove foot traffic to Casper's pop-up store. The average cost per visit was $7.53, and the average dwell time was an impressive 47 minutes, indicating ahighly engaged audience. Furthermore, the cost per incremental visit was $47.81, which is notably low when considering the high cost of amattress. These metrics highlighted the campaign's efficiency and effectiveness in achieving Casper's advertising goals.
Keywords
POP-UP STORE
GEO-DEFINED TARGET AUDIENCE
GIMBAL BEACONS
GEOFENCING
LOCATION TECHNOLOGY
FOOT TRAFFIC
MOBILE AD CAMPAIGN
STORE VISITS
VISITATION LIFT
ENGAGED AUDIENCE
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