This company helps you control and optimize your digital advertising campaigns. You can run ads on various platforms like mobile, video, and web, track their performance, and target the right audience. They offer customizable tools that let you brand the software as your own.
Epom's ad server improves ad management and performance significantly.
34%
Higher CTR due to better targeting and optimization.
231%
Increase in video content viewability.
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study.
1.
Situation
Epom aimed to address the challenges faced by various industry players in digital advertising by providing a comprehensive ad serving platform, covering ad networks, publishers, brands, and sportsbooks.
2.
Task
Epom needed to create a robust system that allows for full control over ad management, enabling users to optimize ad performance, streamline operations, and ensure effective audience targeting.
3.
Action
Epom developed an ad serving platform featuring extensive customization, detailed analytics, and enterprise-level solutions. This included features like ad management & customization, analytics & optimization, targeting & priority settings, and supply-side platform integration.
4.
Result
The implementation of Epom's ad server platform resulted in significant improvements for clients, including a 231% increase in video content viewability and a 34% higher click-through rate (CTR), demonstrating enhanced ad performance and engagement.
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