Blurbs Logo
Blurbs Logo My Blurbs

Freewheel

Claim page

"Optimizes ad campaigns with automation and data."

Case Study
Frequently Asked Questions
This company provides a platform that streamlines and automates the entire process of running ad campaigns. It handles everything from planning and execution to financial management, all in one place. Their tools help marketers connect different media channels and systems efficiently, allowing for easy communication between buyers and sellers. Data is central to its operations, enabling better tracking and use of information, while partnerships offer access to high-quality content options like online TV and podcasting.
Freewheel Stated Claims
These are public claims Blurbs AI believes to have been made by Freewheel.
Unified platform
FreeWheel claims that its SupplySuite helps sellers maximize revenue and grow their business with ease, offering a unified platform to better monetize inventory.
Programmatic capabilities
FreeWheel claims that its platform offers programmatic capabilities that help buyers and sellers maximize efficiency and impact in the multiscreen ecosystem.
Cross-media campaign management
FreeWheel claims that its Strata platform enables cross-media campaign planning, activation, optimization, and financial management in a single comprehensive system.
BlurbSTAR Case Study
Strata & FreeWheel
Strata enhances agency efficiency with integrated customizable workflows.
45%
Indicate workflow automation improvement
62%
Value customization and interoperability
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Marketers Overwhelm in Evolving Industry
β†’
Increased industry complexity and budget cuts affect growth.
β†’
Technology needs modernization to tackle workflow inefficien...
β†’
Real-time performance tracking is crucial for operational su...
In the fast-paced digital advertising landscape, agencies are struggling with significant workflow challenges. The constant evolution and increased complexity are being exacerbated by issues such as signal loss and reduced budget margins, which threaten the core aspects of performance, profitability, and growth for advertising agencies. These pressures necessitate adopting new technologies. Insights from Rich Baudo, Head of Strata Revenue, highlight how advertisers face major hurdles including a lack of automated processes and limitations in tracking and optimizing across various media. Agencies notably deal with fragmented operations, deficient in cohesive workflows that would enable smoother connections within the advertising ecosystem.
2.
Task
Agencies Need Custom Solutions
β†’
Find tools integrating seamlessly with existing systems.
β†’
Ensure solutions are adaptable to specific agency needs.
β†’
Tools should increase efficiency and reduce manual workload.
The primary task for advertising agencies is to find a seamless integration with tools that not only bolster current workflows but also leverage automation for increased efficiency. This requires a solution flexible enough to adapt to specific existing needs, minimizing manual intervention, and increasing productivity. Agencies are tasked with the need for unified operations that allow them, through such tools, to measure and connect efficiently within the broader ecosystem. Success hinges on whether agencies can stay proactive, preparing their operations to meet future challenges, all while achieving greater efficiency. It involves adopting workflows that foster easier campaign management and performance optimization.
3.
Action
Implementing Strata’s Digital Solution
β†’
Strata offers a comprehensive, flexible digital media soluti...
β†’
The tool promotes efficiency through automation and integrat...
β†’
Implementation saves time and facilitates business growth.
To address these challenges, Strata developed a state-of-the-art digital module for media buying professionals. The solution enables planning, purchasing, optimizing, and billing for media through interconnected workflows. This tool emphasizes efficiency through features like templatized workflows, automated data ingestion for campaigns, and enhanced tracking capabilities across multiple channels. Strata’s solution provides a holistic view of a business's media performance, allowing for extensive customization, including media formats and financial transactions. By employing Strata's system, agencies can save time and resources, subsequently investing in business development and client relationship building.
4.
Result
Empowering Future-Proof Operations
β†’
Strata’s solution enables streamlined, future-proof advertis...
β†’
Agencies can focus on strategic growth and client relationsh...
β†’
Interoperability assures sustainability amidst digital trans...
The implementation of Strata's digital solution results in streamlined advertising workflows essential for agency growth and adaptation in today's digital landscape. With efficiency improvements, agencies are positioned not just to handle current demands but to maintain a competitive edge moving forward. Strata’s system empowers agencies to focus on strategic business development rather than cumbersome operational tasks. Its design caters to the evolving needs of media companies by offering interoperability, ensuring the longevity of their operations despite challenges such as a cookieless ecosystem. Ultimately, the solution positions agencies to navigate ongoing digital transformation effectively.
Keywords
ADVERTISING WORKFLOW AUTOMATION
MEDIA MANAGEMENT TOOL
CAMPAIGN PERFORMANCE OPTIMIZATION
DIGITAL TRANSFORMATION
INTEROPERABLE MEDIA SOLUTIONS
The Blurbs 20
20 Frequently Asked Questions
Freewheel has not completed The Blurbs 20 Questions.
Back to Top
Freewheel
Website
Β© 2024 Blurbs
Privacy Policy