ADVENDIO

"Automated ad management across multiple channels."

This company provides a comprehensive solution for managing advertising campaigns over various channels. Their platform integrates sales, media buying, and financial processes, allowing for efficient ad operations. Leveraging Salesforce technology, it empowers advertisers and agencies with tools to streamline their campaigns, optimize billing, and connect seamlessly with third-party applications. Suitable for media, retail, and internet industries.
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Primary Vertical
ADVENDIO Stated Claims
These are public claims Blurbs AI believes to have been made by ADVENDIO.
Salesforce powered platform
ADvendio claims that their platform is Salesforce powered, offering a unified approach to media sales, buying, and management.
Omnichannel advertising capabilities
ADvendio claims that they provide omnichannel advertising solutions to enhance ad effectiveness across diverse media.
Comprehensive financial integration
ADvendio claims that they integrate financial systems to streamline billing processes and ensure financial compliance.

BlurbSTAR Case Study
Webedia & ADvendio
Webedia improved operations with ADvendio streamlining inventory and invoicing.
6
Countries with improved processes
45%
Reduction in error risks
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Challenges in Inventory Management
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Webedia's inventory processes were decentralized.
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Sales reps had no access to inventory data.
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Frequent communication was overwhelming AdOps.
Webedia faced difficulties in formalizing purchase orders, which led to inefficiencies in their ad inventory and invoicing processes. The AdOps team couldn't validate orders, and sales reps lacked access to inventory data, resulting in overbookings and potential exclusivity conflicts. This was further exacerbated by a decentralized system that forced sales teams into frequent checks with the AdOps team, thereby affecting response times to advertisers. The absence of a cohesive system also meant commercial proposals risked being inaccurate, posing potential threats to fulfilling orders and ensuring reliable delivery.
2.
Task
Need for Centralized Solutions
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Centralization was key to solving issues.
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Efficient processes needed to reduce errors.
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Integration with existing systems was essential.
Webedia needed to centralize its sales activities to manage inventory and purchase orders effectively. The task was to find a solution that would integrate smoothly with existing platforms and provide real-time insights into inventory availability, streamline the invoicing process, and ensure the seamless operation of sales and AdOps teams. By finding a robust solution, Webedia aimed to reduce errors, improve service reliability for their extensive client base, and avoid the risks associated with overbooking and duplicate exclusivity sales, thereby enhancing overall customer satisfaction and operational efficiency.
3.
Action
Implementation of ADvendio Tools
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Integrated ADvendio with Salesforce for streamlined processe...
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Enabled real-time inventory checks and efficient communicati...
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Automated financial operations and simplified campaign setup...
Webedia implemented ADvendio’s software, integrating it with Salesforce to consolidate all sales activities into one streamlined platform. This integration allowed sales teams to instantly check live inventory, which reduced overbooking risks and enabled timely responses to advertisers. Real-time inventory management and automated financial operations, including billing and invoicing, significantly optimized Webedia's processes. Sales and finance teams could now communicate easily, enhancing operational flow. ADvendio also enabled sales teams to set up campaigns with geo-targeting and audience segmentation features, expediting the order process with ad servers, and facilitating more efficient sales approvals.
4.
Result
Success Across Multiple Regions
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Implemented ADvendio for operations across six countries.
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Enhanced information sharing reduced errors and saved time.
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Improved inventory management led to reliable service.
Following the implementation of ADvendio’s tools, Webedia witnessed significant improvements in their inventory and invoicing processes across six countries. The use of a single tool for sales, AdOps, and finance ensured better information sharing and error reduction, leading to time savings. The formalization of processes allowed teams to share best practices and continually improve efficiency. Bernd Bube, CEO of ADvendio, praised the partnership, highlighting its role in supporting Webedia's growth and facilitating streamlined operations. Webedia has enhanced service reliability and operational performance, proving the value of integrated solutions in a complex digital landscape.
Keywords
ADVENDIO
WEBEDIA
INVENTORY MANAGEMENT
DIGITAL ENTERTAINMENT
CENTRALIZED PLATFORM
AUTOMATED INVOICING
REAL-TIME INVENTORY
SALESFORCE INTEGRATION
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20 Frequently Asked Questions
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ADVENDIO
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