Are they VC funded?
Google Ads is a product of Google LLC, which is a well-established tech company that does not rely on venture capital funding.
Do they do retargeting?
Google Ads offers retargeting capabilities to reach users who have previously interacted with your ads or website.
Are they CCPA-compliant?
Google Ads complies with CCPA (California Consumer Privacy Act) as part of Google's broader commitment to privacy and data protection regulations.
Do they do marketing automation?
Google Ads offers various marketing automation tools, including automated bidding and campaign management features powered by Google AI.
Do they have fortune 500 clients?
Many Fortune 500 companies use Google Ads for their online advertising needs.
Do they help optimize marketing mix?
Google Ads provides tools like Performance Max that help advertisers optimize their marketing mix across different channels.
Have they existed more than 5 years?
Google Ads (originally called Google AdWords) was launched in 2000, making it over 20 years old.
Do they prove effectiveness with data?
Google Ads offers robust analytics and reporting tools to prove the effectiveness of ad campaigns with data.
Do they help acquire and retain customers?
Google Ads targets potential customers and re-engages past visitors to help businesses acquire and retain customers.
Are they a content personalization solution?
Google Ads is primarily an advertising platform and does not specialize in content personalization.
Do they specifically offer email and SMS marketing services?
Google Ads focuses on online advertising across platforms like Search, Display, YouTube, but doesn't specifically offer email and SMS marketing services.
Are they a CDP that segments and acts on customer data and behavior?
Google Ads is an advertising platform, not a Customer Data Platform (CDP). It does not primarily focus on data segmentation and customer behavior analysis.
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