"Personalized ads based on user behavior."

This company delivers personalized ads by understanding user behavior and optimal engagement times, enhancing the relevance of advertising across various digital channels like mobile, TV, social media, and in-store displays.
AI TARGETING

BlurbSTAR Case Study
Aki Technologies & Inmar Intelligence
Effective mobile campaign increased engagement while cutting costs.
45%
Businesses using personalized ads see 45% higher conversion rates.
60%
60% of consumers prefer mobile ads tailored to their interests.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
An automotive advertiser sought a more effective mobile strategy and enlisted Aki Technologies to leverage mobile moments for better consumer engagement.
2.
Task
The objective was to use personalized advertising to increase mobile traffic, boost qualified actions, and reduce the cost-per-action for the campaign.
3.
Action
Aki Technologies used insights from mobile moments to design targeted ads that align with the consumer's mindset. They analyzed consumer behavior and adjusted the strategy accordingly.
4.
Result
The campaign achieved benchmark-breaking metrics: increased mobile traffic, higher qualified actions, and a lower cost-per-action compared to previous efforts. The approach successfully delivered on all fronts.
Keywords
PERSONALIZED ADVERTISING
MOBILE MOMENTS
AUTOMOTIVE CAMPAIGN
CONSUMER ENGAGEMENT
COST-PER-ACTION
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Aki
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