This platform enhances the connection between advertisers and content providers in the CTV space, offering automation, control, and transparency. It empowers sellers with advanced revenue strategies and provides buyers access to premium content, all while eliminating intermediaries. Optimized for efficiency, it supports both direct and programmatic advertising deals, helping to streamline workflows and reduce costs.
These are public claims Blurbs AI believes to have been made by theviewpoint.
Unlock opportunities and automation
TheViewPoint claims that its technology connects supply and demand partners, offering cutting-edge solutions for unprecedented automation.
Maximize revenue and demand
TheViewPoint claims that sellers can maximize revenue through industry-leading monetization features and access unique demand from top partners.
Direct access to publishers
TheViewPoint claims that buyers have adirect route to premium publishers, bypassing middlemen to optimize budget and access premium inventory.
CTV
OTT
CROSS-DEVICE
VIDEO
TV
LOCAL
CONNECTED TV INFRASTRUCTURE
DIRECT BUYER CONNECTIONS
PREMIUM PUBLISHER ACCESS
BlurbSTAR Case Study
TheViewPoint & VlogBox
Enhanced monetization through integration, pricing, and analytics solutions.
45%
eCPM increase achieved
600
Unique apps on major platforms
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Monetization Challenge and Integration Need
β
VlogBox needed to boost monetization revenues.
β
Operational expenditures and inventory scale issues existed.
β
Tech integration and partnerships were essential.
VlogBox, aglobal video content distribution and monetization platform with over 600 unique applications, faced significant challenges in increasing their monetization revenues due to decreased operational expenditures, increased inventory scale, and the need for higher fill and bid rates. They sought aseamless integration with atech solution that could establish solid direct partnerships with global programmatic advertisers.
2.
Task
Tailor Solutions for VlogBox Needs
β
Design a tech suite for VlogBox.
β
Ensure transparent pricing and revenue growth.
β
Develop custom reporting API and UI.
The task at hand for TheViewPoint was to mold atech suite capable of comprehensively addressing VlogBox's specific demands. These included providing transparent pricing, ensuring monetization revenue growth, and complying with COPPA advertisement standards. Additionally, the need for bespoke-tailored reporting API, user interface, and harmonized system features was identified, all in the context of apartnership that encourages direct programmatic advertising connections.
3.
Action
Implementing Solutions and SDK Integration
β
Implemented a transparent flat fee pricing model.
β
Integrated proprietary SDK for smooth operations.
β
Enhanced reporting with TheViewPointβs analytics.
TheViewPoint meticulously designed and implemented ready-made tools that fully met VlogBox's requirements. They introduced aflat fee pricing model to provide clarity and transparency, enabling VlogBox to accurately forecast operational costs. The integration involved aproprietary SDK and TheViewPoint's analytics turned into an API within the VlogBox platform, streamlining the processes of reporting and analytics and fulfilling the need for accurate, efficient data interpretation.
4.
Result
Increased eCPM Rates and Improved Efficiency
β
Achieved higher eCPM rates successfully.
β
Enhanced operational and monetization efficiency.
β
Met and exceeded partnership objectives.
By Q4 2020, TheViewPoint successfully elevated the eCPM rates for VlogBox, driven by the implemented strategies. The comprehensive integration of TheViewPointβs solutions, which included asystematic SDK merger and refined API analytics, significantly enhanced VlogBox's ability to monetize its inventory efficiently. This led to amarked improvement in achieving their operational and business goals, highlighting fruitful results for both companies involved in this strategic partnership.
Keywords
VLOGBOX
THEVIEWPOINT
MONETIZATION
CTV/OTT
ECPM
SDK INTEGRATION
COPPA COMPLIANT
PROGRAMMATIC ADVERTISERS
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20 Frequently Asked Questions
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