ClearTrust Media helps brands and agencies with their advertising efforts by providing campaign execution services. They specialize in digital out-of-home (DOOH) and connected TV (CTV) solutions, taking advantage of data insights and AI technology to deliver tailored campaigns that connect with the target audience efficiently.
Fitness Apparel Brand succeeds with CTM's DOOH Campaign.
25%
Growth in online sales
30%
Increase in brand awareness
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Fitness Apparel's Urban Challenge
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Increase visibility among young adults.
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Boost online sales via e-commerce.
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Project an image of trendsetting and functional activewear.
ClearTrust Media (CTM) collaborated with arising fitness apparel brand aiming to capture the attention of young, fashion-conscious consumers in major metropolitan areas. The brand's objective focused on boosting brand awareness, driving online sales, and projecting atrendsetting image.
2.
Task
Strategic Market Penetration Plan
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Capture young, urban demographic.
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Drive engagement and online sales.
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Strengthen brand identity and recognition.
The fitness apparel brand needed an impactful marketing campaign to penetrate urban areas effectively. They sought to position themselves as the go-to brand for stylish and functional activewear and increase user engagement both on social media and their e-commerce platform.
3.
Action
DOOH Campaign Execution
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Utilize bold, eye-catching visuals.
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Integrate QR codes linking to Instagram.
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Implement real-time optimization for enhanced results.
CTM devised adynamic digital out-of-home (DOOH) campaign featuring bold visuals with diverse models placed strategically in high-impact locations. The campaign incorporated engaging social media elements using QR codes to drive traffic to the brand's Instagram and shoppable posts. Real-time data-driven optimization ensured continuous performance improvements.
4.
Result
Exceeding Expectations
→
30% rise in brand awareness.
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25% increase in online sales.
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40% boost in social media engagement.
The campaign significantly surpassed expectations, delivering impressive results. Brand awareness among young adults in targeted cities increased by 30%. Online sales grew by 25%, directly linked to the DOOH campaign traffic. Social media engagement saw a40% rise, with significant growth in brand mentions and website clicks.
Keywords
FITNESS APPAREL
URBAN STYLE
DOOH CAMPAIGN
CLEARTRUST MEDIA
BRAND AWARENESS
E-COMMERCE SALES
SOCIAL MEDIA ENGAGEMENT
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
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Do they do retargeting?
There is no evidence on their website to suggest that they offer retargeting services.
Are they CCPA-compliant?
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Do they do marketing automation?
There is no explicit mention or evidence that they offer marketing automation.
Do they have fortune 500 clients?
The website does not list their clients or indicate that they work with Fortune 500 companies.
Do they assist in buying of media?
There's no clear indication on their site that they assist in the buying of media.
Do they help optimize marketing mix?
There is no clear information on whether they optimize marketing mix.
Have they existed more than 5 years?
The website does not provide any information on when they were established.
Do they prove effectiveness with data?
The website does not provide evidence that they prove their effectiveness with data.
Do they help acquire and retain customers?
The website does not provide enough information to confirm that they help acquire and retain customers.
Are they a content personalization solution?
The website does not clearly state if they provide a content personalization solution.
Do they specifically offer email and SMS marketing services?
There is no specific mention of email and SMS marketing services offered by the company on their website.
Are they a CDP that segments and acts on customer data and behavior?
The website does not clearly mention if they are a Customer Data Platform (CDP) that segments and acts on customer data and behavior.
Clear Trust Media has not completed The Blurbs 20 Questions.
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