ClearChannel

"Out-of-home advertising in markets and commercial airports"

Clear Channel Outdoor focuses on out-of-home advertising placements. Spanning over 65 markets and 55+ commercial airports, they help businesses reach their target audience in most impactful places. They specialize in creating tailored campaigns that cater to the audience's location and time relevance.
BILLBOARD ADVERTISING
TRAFFIC VISIBILITY
PRIME SITES
BULLETIN BILLBOARDS
ADVERTISING ENHANCEMENTS
OUT OF HOME ADVERTISING

BlurbSTAR Case Study
Clear Channel Outdoor & PharmaInvestorsGlobal
Clear Channel Outdoor boosted pharmaceutical brand awareness and engagement effectively.
20%
Increase in visits to specialty doctors
50%
Lift in consideration intent among exposed audiences
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
A pharmaceutical company aimed to increase brand awareness and sales for a medication treating a moderate-to-severe medical condition.
2.
Task
Clear Channel Outdoor was tasked with developing a campaign to drive awareness, doctor visits, and new prescriptions for the medication.
3.
Action
By using an integrated Out-Of-Home (OOH) + mobile campaign through their proprietary RADAR suite, CCO onboarded target audiences for precise campaign planning and measured campaign effectiveness with RADARProof.
4.
Result
The campaign led to a 50% increase in consideration intent, 20% rise in doctor visits, and a 75% lift in new prescriptions, along with a 76% boost in sales.
Keywords
INTEGRATED PHARMA MARKETING
OOH ADVERTISING EFFECTIVENESS
BRAND AWARENESS INCREASE
DOCTOR VISITS INCREASE
PRESCRIPTION LIFT
CCO RADAR DATA SOLUTIONS
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ClearChannel
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