Molly's Spirits & Lamar Advertising
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Following a new Colorado law allowing beer purchases in grocery stores, Molly’s Spirits was concerned about a potential decrease in sales due to consumers buying beer with their groceries.
The campaign aimed to keep Molly’s Spirits top-of-mind for liquor purchases and to increase store traffic by targeting consumers with a multi-platform Out-of-Home (OOH) campaign.
Molly's Spirits used billboards, wrapped light rail and interior train ads, bus ads, and park-and-ride ads within a 5-mile radius of the store to target cost-conscious adults over 21, promoting both the store's location and its delivery service. Campaign took place in Denver throughout 2019.
The campaign resulted in a 20% increase in delivery sales and a 23% increase in in-store sales year-over-year, leading Molly’s Spirits to open a second store in 2019.
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