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Outfront Media

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"Uses billboards to target audiences effectively."

Case Study
Frequently Asked Questions
This company uses billboards and digital displays in public places to show ads, using data to target specific audiences and measure the effectiveness of the campaigns.
Outfront Media Stated Claims
These are public claims Blurbs AI believes to have been made by Outfront Media.
Innovation award
OUTFRONT claims that they are one of America's most innovative media companies, leveraging the power of creative excellence, unbeatable locations, and technology-driven smart audience data.
Audience reach
OUTFRONT claims that their media reaches 7 out of 10 Americans weekly, providing access to a vast audience.
Creative expertise
OUTFRONT claims to have an award-winning in-house creative STUDIOS, emphasizing their expertise in creating effective OOH creative.
OUT OF HOME ADVERTISING
DIGITAL BILLBOARDS
TRANSIT ADVERTISING
PROGRAMMATIC ADVERTISING
AUDIENCE DATA ANALYTICS
GEOSPATIAL INSIGHTS
BlurbSTAR Case Study
Wendy's & OUTFRONT Media
Bus ads boosted Wendy's local engagement and visitation rates.
603
Total Visits (Exposed Group)
63%
Increase in Store Visitation
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Wendy's Promotes Breakfast Deal.
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Wendy's wanted to boost local engagement.
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Chose $3 Breakfast Deal for promotion.
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Targeted Boston through MBTA buses.
In March 2023, Wendy's decided to boost local engagement and drive traffic to their Boston-area restaurants by announcing the return of their popular “$3 Breakfast Deal.” They aimed to capture the attention of local consumers and increase in-store visitation through targeted advertising. To achieve this, Wendy's launched a robust outdoor advertising campaign focused on the city's public transportation system, specifically the MBTA buses. This approach was chosen to ensure high visibility among commuters and local residents, thus maximizing the reach and potential impact of their promotion.
2.
Task
Boost Foot Traffic Effectively.
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Drive in-store visits to Wendy's.
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Use MBTA buses for ad placements.
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Partner with StreetMetrics for measurement.
Wendy's tasked OUTFRONT Media with the mission of creating an advertising strategy that would successfully draw customers into local Wendy's restaurants. The key goal was to increase in-store visits during the promotional period of April 10, 2023, to May 7, 2023. OUTFRONT's challenge was to deploy over 100 strategic ad placements on MBTA buses to reach potential customers as effectively as possible. Additionally, they needed to partner with StreetMetrics to measure the campaign's success and impact on consumer behavior, particularly focusing on visitation patterns and proximity to bus routes.
3.
Action
Deploy and Measure Campaign Impact.
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Used 122 ad units on buses.
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Implemented control vs. exposed study.
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Partnered with StreetMetrics for tracking.
To achieve the desired foot traffic, OUTFRONT utilized a range of bus media, covering 122 units with advertisements that captured the essence of the $3 Breakfast Deal. By strategically placing these ads, they ensured high visibility among daily commuters and local travelers. The methodology involved a control vs. exposed study to evaluate the effectiveness of the campaign. Additionally, partnership with StreetMetrics allowed OUTFRONT to track in-store visits linked to the exposure of these ads, ensuring that data on customer behavior and engagement was accurately captured and analyzed.
4.
Result
Increased Visits and Strategic Insights.
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63% increase in visitation for exposed group.
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48% visits near bus routes.
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Insights into consumer behavior post-campaign.
The campaign achieved significant results in increasing Wendy’s in-store visitation rates. The exposed group was 63% more likely to visit a Wendy’s restaurant compared to the control group. Furthermore, 48% of the visits occurred in close proximity to bus routes, demonstrating the effectiveness of ad placement. The data also revealed that visits peaked post-breakfast hours, indicating sustained brand engagement throughout the day. This data not only highlighted the campaign's success but also provided Wendy's with valuable insights into consumer behavior patterns around their promotion.
Keywords
WENDY'S BREAKFAST DEAL
MBTA BUS ADVERTISING
STREETMETRICS CAMPAIGN
LOCAL ENGAGEMENT STRATEGIES
FOOT TRAFFIC BOOSTER
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