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Hivestack

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"Automates outdoor advertising for precise audience targeting."

Case Study
Frequently Asked Questions
This company simplifies outdoor digital advertising by helping businesses target specific audiences. They offer tools to manage and optimize ad placements on various outdoor platforms, aiming to increase efficiency and effectiveness of your campaigns.
Hivestack Stated Claims
These are public claims Blurbs AI believes to have been made by Hivestack.
Global inventory availability
Hivestack claims that it offers a truly global programmatic DOOH platform with inventory across the Americas, EMEA, and APAC regions.
Integrated full-stack solution
Hivestack claims that its full-stack solution, including a DSP, SSP, and ad server, provides a seamless and optimized experience for both advertisers and publishers.
Precise audience targeting
Hivestack claims that its platform enables highly targetable and measurable campaigns by leveraging data and audience intelligence for precise out-of-home targeting.
PROGRAMMATIC DOOH
AUDIENCE TARGETING
DIGITAL OUT OF HOME
DSP INTEGRATION
OMNICHANNEL REACH
PROGRAMMATIC REVENUE
AD SERVER OPTIMIZATION
GLOBAL INVENTORY
HEADER BIDDING
CUSTOM AUDIENCES
BlurbSTAR Case Study
Sun Life Hong Kong & Hivestack
Effective DOOH strategy via Hivestack's programmatic platform.
1.7M
Impressions achieved at airport
100%
Campaign budget optimization
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Need for airport advertising reach
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Increase brand awareness at the airport.
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Target travelers from China and globally.
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Engage transient and attentive audience.
Sun Life Hong Kong, a leading insurance provider, sought to establish robust brand awareness specifically among travelers passing through Hong Kong's busy international airport. With the aim of targeting both passengers from China and international travelers globally, Sun Life envisioned a strategic advertising approach. Airport environments present a unique challenge for advertisers due to their dynamic nature and diverse audience. The crowded environment of an airport, filled with highly transient audience members, called for a unique and data-driven approach. Sun Life identified an opportunity to enhance visibility and engage with potential clients at a point where they are most attentive yet in transit, making it crucial for the campaign to deliver immediate, impactful impressions that could appeal to an international audience.
2.
Task
Implement strategic DOOH campaign
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Activate data-driven DOOH campaign.
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Serve relevant ads to travelers.
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Adapt display based on real-time data.
The task was to activate a data-driven and geo-targeted Digital Out Of Home (DOOH) campaign through Hivestack's programmatic methods. This challenge involved ensuring that Sun Life's advertising was personalized, contextually relevant, and capable of adapting in real-time to a moving audience. They aimed to serve strategic creatives to specific audience groups based on flight data and passenger origin, maximizing the relevance and impact of their ads. This entailed deciding on the right languages and times to display the ads on JCDecaux Transport’s digital panels located within the arrivals baggage reclaim hall of Hong Kong’s International Airport.
3.
Action
Deploy programmatic technology ads
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Utilize Hivestack's DSP technology.
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Adapt ads to flight data.
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Display strategic creative languages.
In a partnership with Hivestack and Havas Media HK, Sun Life launched an automated DOOH campaign. Using Hivestack's Demand Side Platform (DSP), they geo-targeted ads based on flight data, such as country of origin and arrival timings. The tech allowed ads to be swiftly adapted to serve audiences in the appropriate language and context. For instance, ad creatives in Simplified Chinese were activated for a two-hour window coinciding with the arrival of flights from Chinese cities, while English-targeted creatives were displayed upon international flight arrivals. This precise customization ensured optimized reach and efficient use of the campaign budget, effectively connecting with travelers in a seamless manner.
4.
Result
Achieved unparalleled campaign exposure
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Gained over 1.7 million impressions.
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Targeted custom audiences effectively.
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Optimized budget for cost efficiency.
The programmatic DOOH approach enabled Sun Life to reach more than 1.7 million impressions, dramatically increasing the visibility of their brand at a crucial audience junction. By delivering contextually relevant ads in preferred languages, the campaign not only achieved unprecedented reach but also addressed the challenge of cost-efficient delivery in DOOH. The high-impact creatives resonated with the diverse audience traveling through Hong Kong's International Airport, establishing an effective advertising model that tailored experiences to the exact needs of the audience groups identified. The strategic use of programmatic technology optimized budget allocation and ensured Sun Life's message was relevant and engaging.
Keywords
DIGITAL OUT OF HOME
PROGRAMMATIC ADVERTISING
AIRPORT ADVERTISING
GEO-TARGETED ADS
HIVESTACK DSP
SUN LIFE HONG KONG
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