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True Impact Media

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"Helps buy billboards easily and quickly."

Case Study
Frequently Asked Questions
This company helps you buy billboards and other outdoor ads quickly, showing you available spots and prices online so you can advertise effectively.
True Impact Media Stated Claims
These are public claims Blurbs AI believes to have been made by True Impact Media.
Faster turnaround time
True Impact Media claims that their platform provides availability and pricing for OOH media in hours, not weeks.
Cost-effective campaigns
True Impact Media claims that their platform helps advertisers achieve an average of 30% more impressions for their ad dollars.
Comprehensive inventory
True Impact Media claims to offer millions of outdoor advertising spaces across the US and the world for advertisers to choose from.
DIGITAL OOH
TRADITIONAL OOH
BILLBOARD ADVERTISING
TRANSIT ADVERTISING
INTERACTIVE ONLINE INVENTORY
CAMPAIGN ANALYTICS
RFP CREATION TOOL
BlurbSTAR Case Study
True Impact Media & Kaiser Permanente
Healthcare billboards enhance outreach and boost patient engagement.
62%
noticed digital billboards monthly
65%
took action after seeing billboards
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Challenge of Healthcare Marketing Outreach
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Healthcare struggles with effective patient outreach initial...
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Traditional ads often miss healthcare audiences.
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Billboards can increase community healthcare awareness.
Healthcare providers face a challenge in effectively reaching potential patients who have not yet visited their facilities. While in-person visits provide opportunities to inform and educate, attracting new patients to the healthcare facilities remains a hurdle. Traditional advertising channels often fail to engage the healthcare audience, making it critical to explore diverse strategies such as out-of-home (OOH) advertising. True Impact Media suggests that healthcare billboards can bridge this gap by increasing public awareness of available services in the community. Despite the dominance of sectors like retail and automotive in OOH advertising, healthcare can benefit by driving community engagement through well-designed billboard campaigns.
2.
Task
True Impact's Billboard Advertising Objective
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Leverage billboards to spread healthcare awareness.
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Ensure compliance with advertising guidelines.
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Optimize designs for effective healthcare messaging.
True Impact Media's research aims to establish the effectiveness of OOH advertising for healthcare providers. Their goal is to leverage billboard campaigns to enhance community awareness of healthcare services, driving both new patient visits and educating existing patients. Key tasks include educating stakeholders on regulatory compliance, such as FDA or FTC guidelines, and tailoring billboard designs to address the unique demands of healthcare messaging. True Impact Media also offers insights on creative approaches and design optimizations that resonate with audiences and prompt desired actions, such as visiting a clinic or engaging with healthcare services online.
3.
Action
Innovative OOH Strategies for Success
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Use creative campaigns like Kaiser Permanente's airport proj...
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Target messaging for different audience segments.
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Include clear CTAs for action-driven results.
True Impact Media encourages clients to think outside traditional billboard dimensions by exploring diverse OOH options such as transit, street furniture, and place-based advertising. Case studies, like Kaiser Permanente's airport transformation, provide inspiration for creative executions that engage audiences on an emotional level. They also advocate for precise targeting strategies, ensuring that campaigns are both audience-specific and creatively engaging. By incorporating clear calls to action and concise messaging, healthcare providers can effectively communicate value propositions that motivate audience members to take desired actions, like scheduling an appointment or visiting the healthcare website.
4.
Result
Effective Campaigns Drive Healthcare Engagement
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Increased patient visits from billboard campaigns.
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Enhanced public perception and awareness.
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Advertised facilities saw measurable engagement.
The case studies and campaigns analyzed by True Impact Media reveal positive outcomes for healthcare billboard advertising. Their findings suggest a measurable increase in patient visits and heightened community awareness when billboards are part of a well-structured campaign. The studies confirm that OOH advertising can enhance public perception of healthcare facilities and their services, while educational components of such advertising can significantly enhance patient knowledge. These successful OOH strategies, validated by substantial field research, demonstrate that true engagement comes when advertising combines creativity, compliance, and relevance.
Keywords
HEALTHCARE BILLBOARDS
OOH ADVERTISING
TRUE IMPACT MEDIA
PATIENT OUTREACH
COMMUNITY HEALTHCARE ENGAGEMENT
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