This company makes smart digital signs for stores, banks, airports, and more. They use sensors and data to show personalized ads and experiences to customers, making it easier for businesses to communicate and boost sales.
These are public claims Blurbs AI believes to have been made by Scala.
Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
KIA Rebranding Efforts in Asia
KIA Motors Northern Asia (KMR) embarked on amajor brand reinvention over the past decade. Integral to this effort was the rollout of Scala's digital communication platform across all KIA dealerships in the region. The platform was introduced to support KIA’s new ‘Red Cube’ brand identity and enhance communications to end-users. The initial success of three pilot dealerships led to the project’s rapid expansion, ultimately covering 180 dealerships with 540 media players and over 500 screens linked to the main KiaTV broadcasting system.
2.
Task
Enhance Customer Interaction Digitally
KIA's primary goal was to improve customer interaction and disseminate information effectively across its newly designed dealerships. This needed to be achieved through advanced digital signage solutions. The task required ensuring that all dealerships were equipped with multi-screen video walls, standalone displays, and interactive kiosks. Additionally, the entire network had to be centrally managed from aKIA office in Moscow, facilitating real-time updates and aseamless customer experience.
3.
Action
Comprehensive Scala Solution Rollout
Scala deployed acomprehensive digital signage solution across all KIA dealerships. The rollout involved installing 540 media players connected to over 500 screens of various sizes, including video walls and interactive kiosks. Content management was centralized, allowing five different channels to be broadcasted to all dealer screens. Moreover, Dismart was responsible for content scheduling, creation of digital posters, and scripting for interactive kiosks, ensuring the content was tailored and updated to align with KIA’s branding and marketing strategies.
4.
Result
Enhanced Brand Visibility and Sales
The digital signage network significantly improved customer interaction and satisfaction at KIA dealerships. The centralized system allowed for rapid updates and consistent brand messaging, making it easier for customers to access product and service information. Dealers received positive feedback from customers and saw an increase in trust and engagement. Additionally, the flexibility and scalability of Scala’s platform supported KIA’s ongoing marketing initiatives and facilitated new dealership openings with consistent digital capabilities.
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